Google's top search ranking factors & CTR in SERPs
- SEO |
Brian Dean recently linked to this slide deck by Google's Paul Haahr. He seems to confirm that Google is in fact using clicks from search, CTR, and clicks back to search as a ranking factor. This is of course something that people have been suspecting for ages. They also test their own search results by doing A/B live testing. Haahr said that if you do a query you're often taking part in at least one test.
Here's Haahr's talk from SMX West:
Nothing new, but a couple of small confirmations from Google.
(Sorry for a shortened link, but WF tries to embed slideshare and fails miserably.)
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Who told me this? An ex Google web spam engineer.
What's your excuse?
Who told me this? An ex Google web spam engineer.
What's your excuse?
Who told me this? An ex Google web spam engineer.
What's your excuse?
Who told me this? An ex Google web spam engineer.
What's your excuse?
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