Keywords and Google searches and results

by Mr Kim
22 replies
  • SEO
  • |
Hello everyone!

This is my first post here and I'm new to internet marketing, and I really try to learn. Until now I have only sold "real physical products" via different marketplaces, and I have a warehouse in Sweden.

But now I'm working with my first dropshipping webshop, CutestBabyShoes.com, and this evening I was sitting with Google Keyword Planner and started to wonder if I was a little too eager when I created the webshop, named it and bought the domain name etc. I have realized that people seems to search for "toddler shoes" nearly three times more often than they search for "baby shoes". I also see that you get nearly four times more results if you search Google for "baby shoes" than when you search for "toddler shoes". So more people searches for "toddler shoes", and these people gets much fewer results, why fewer people searches for "baby shoes", and these people gets much more results. I guess this means that I should have named my webshop something with "toddler" instead of "baby"?

The keywords that I try to push on CutestBabyShoes.com is "cute baby shoes", "cutest baby shoes" and simply "baby shoes". Sometimes I also use the word "toddler". But maybe the right way to go is to push the keyword "toddler shoes" instead, since toddler shoes seems to have only 1/4 of the competition that "baby shoes" have, and also three times more searches.

What is your reflections regarding this? Should I have picked up a domain with the word toddler instead of baby? I'm note sure, and I think that maybe it is so, or maybe I missunderstand how SEO works. Can someone explain this for a newbie like me?

To be honest, I'm not sure that SEO will be my main focus when it comes to this webshop. I plan to buy targeted clicks via Facebook, Google and Bing. Shall I still think the same way as with the keywords, that "toddler shoes" probably is better than "baby shoes" because toddler shoes have much more searches and much less results (competition)? Do I understand this correctly?

Regarding the domain name I choosed CutestBabyShoes.com because CuteBabyShoes.com was not available. Now I have realized that there seems to be very few people searching for "cutest baby shoes". How important is the domain name when it comes to this? Will my domain name also catch people that search for "cute baby shoes" or simply "baby shoes" or "shoes"?

Looking forward to a little guidance here.

And regarding my webshop, that is not 100% finished yet, please feel free to tell what is good and what is bad so far.

This forum seems great and I have got so much inspiration during the last 10-14 days since I started to read here. Thanks everyone.

And thanks in advance for the help that I wish in this thread!

Good evening everyone.
#google #keywords #results #searches
  • Profile picture of the author fastreplies
    Originally Posted by Mr Kim View Post

    I have realized that people seems to search for "toddler shoes" nearly three times more often than they search for "baby shoes". I also see that you get nearly four times more results if you search Google for "baby shoes" than when you search for "toddler shoes". So more people searches for "toddler shoes", and these people gets much fewer results, why fewer people searches for "baby shoes", and these people gets much more results. I guess this means that I should have named my webshop something with "toddler" instead of "baby"?
    The reason you see this difference because "baby" and "toddler" not necessarily the same.
    One have general and another specific meaning which effect searching habits.
    Regardless, you should give the same amount of attention to both to compensate
    your choice of specific domain, which BTW not really so important.


    fastreplies
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    • Profile picture of the author Mr Kim
      Originally Posted by fastreplies View Post

      The reason you see this difference because "baby" and "toddler" not necessarily the same.
      One have general and another specific meaning which effect searching habits.
      Regardless, you should give the same amount of attention to both to compensate
      your choice of specific domain, which BTW not really so important.


      fastreplies
      Thanks for your answer. I was just laughing here, because the woman in my life also just told me that "baby" and "toddler" is not the same.

      Anyway, it feels good to know that the importance of the exact domain name is not so big as I thought. That means that I can rank high both on "baby" and "toddler" if I do good content for both keywords on the website?

      But I guess it will be a little easier to rank for "baby" because I have the word "baby" in my domain name?
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      • Profile picture of the author BrownBeard
        Originally Posted by Mr Kim View Post

        Thanks for your answer. I was just laughing here, because the woman in my life also just told me that "baby" and "toddler" is not the same.

        Anyway, it feels good to know that the importance of the exact domain name is not so big as I thought. That means that I can rank high both on "baby" and "toddler" if I do good content for both keywords on the website?

        But I guess it will be a little easier to rank for "baby" because I have the word "baby" in my domain name?
        I wouldn't worry too much about it.

        Visitors will look at the domain (if they even see it) and be pretty sure what to expect when they go to your site (if they see the domain name) so it's fine.

        For example, if I was searching for a tricycle, and the result came up "MikesBikes.com" I would expect that store has tricycles as well, they're similar enough of ideas.

        So if I searched "Toddler Shoes" and "cutestbabyshoes.com" came up, I personally wouldn't think anything of it.

        The name doesn't have to match perfectly, think about Ford the car/truck brand. When you buy a "Ford" you're not buying a body of water or a river... It doesn't have to match at all.

        Note: cutestbabyshoes.com is not 301'd to www.cutestbabyshoes.com

        It's not required but I suggest it.
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        • Profile picture of the author Mr Kim
          Originally Posted by BrownBeard View Post

          I wouldn't worry too much about it.

          Visitors will look at the domain (if they even see it) and be pretty sure what to expect when they go to your site (if they see the domain name) so it's fine.

          For example, if I was searching for a tricycle, and the result came up "MikesBikes.com" I would expect that store has tricycles as well, they're similar enough of ideas.

          So if I searched "Toddler Shoes" and "cutestbabyshoes.com" came up, I personally wouldn't think anything of it.

          The name doesn't have to match perfectly, think about Ford the car/truck brand. When you buy a "Ford" you're not buying a body of water or a river... It doesn't have to match at all.

          Note: cutestbabyshoes.com is not 301'd to www.cutestbabyshoes.com

          It's not required but I suggest it.
          Thanks for answer. But what you mean that it is not 301'd?

          And do you mean that Google don't care about the words in the domain name when they rank a site? They only care about the content?
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      • Profile picture of the author fastreplies
        Originally Posted by Mr Kim View Post

        Thanks for your answer. I was just laughing here, because the woman in my life also just told me that "baby" and "toddler" is not the same.
        Your woman is very smart Lady.

        BTW, here is another word you should consider to use in your 'keywords vocabulary': children

        Originally Posted by jbreeden View Post

        Simple solution just create a sub directory call it Toddlershoes.
        Very bad idea. Smart money say: 'never spread yourself thin'
        Sub-domain.domain or even domain/folder will take away juice from main domain.
        Much better way to utilize keywords is to create pages using itemized system.
        For example baby shoes size 3, another page size 4 and so on and then pages for toddlers shoes etc.

        More content will multiply site's chances to push at least some pages in SERP



        fastreplies
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  • Profile picture of the author jbreeden
    Simple solution just create a sub directory call it Toddlershoes. Create your content specific to that search in that folder. Link to it from the front. Now you have keywords in the domain and url.
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  • Profile picture of the author Mr Kim
    Originally Posted by MW Ghostwriting View Post

    Your keyword results are crucial for long term success, especially with Google. There are many reasons for this.

    #1) It provides advertising data. The keywords that you're looking at may have high/low search volume, high/low competition, high/low commercial intent vs. people who search those keyword not looking to by, but looking for information - as well as high/low advertising costs.

    You can figure that stuff out all on your own, or at least get a solid general idea. What happens when you start dominating a niche of different keywords, is that you can start seeing which ones are more effective in terms of profit.

    #2) Search and social marketing are free. Why would you even want to pass up free marketing to such a massive market?

    There are a few challenges with your market. First of all, before you ever build a store/site around your niche, get a crystal clear idea of how well it will work for you.

    For example, with competition. There may be 1M search results for a given keyword, but only so many will actually contain them in their title, which is SEO criteria #1 for those pages.

    It doesn't tell you how many have 'perfect' SEO. However, if those pages don't even include the keyword in the title they're not worth agonizing over.

    - Get this statistic by using the allintitle search function provided by Google.

    It's not worth going into SEO and applying the appropriate strategies until you've done the research, because if it's not viable, the result will be that you'll find out a year from now as opposed to within a couple of weeks.

    Yes, there are strategies that work. If you'd like to get a head start and complete your market research for free and in the best way possible on Google, please feel free to send me a PM or email > mwghostwriting@gmail.com

    Sincerely,

    Mark Weisse
    Thanks Mark, PM sent!

    Originally Posted by jbreeden View Post

    Simple solution just create a sub directory call it Toddlershoes. Create your content specific to that search in that folder. Link to it from the front. Now you have keywords in the domain and url.
    I have also heard about that you can do like that, but that it will take some of the power from the main domain instead. So, this is a way to get more keywords, but it will be harder to rank the keywords. Like fastreplies writes about.

    Originally Posted by fastreplies View Post

    Your woman is very smart Lady.

    BTW, here is another word you should consider to use in your 'keywords vocabulary': children



    Very bad idea. Smart money say: 'never spread yourself thin'
    Sub-domain.domain or even domain/folder will take away juice from main domain.
    Much better way to utilize keywords is to create pages using itemized system.
    For example baby shoes size 3, another page size 4 and so on and then pages for toddlers shoes etc.

    More content will multiply site's chances to push at least some pages in SERP



    fastreplies
    Yes she is!

    I must ask, I guess I understand what you mean when you talk about to use the word "children" in my "keywords vocabulary", but I'm not 100% sure since I'm so new to SEO and maybe I miss some terms and missunderstand some things. You mean that I should use the word "children" often when writing on my website (start page, about us, product descriptions etc), right?
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    • Profile picture of the author fastreplies
      Originally Posted by Mr Kim View Post

      I must ask, I guess I understand what you mean when you talk about to use the word "children" in my "keywords vocabulary", but I'm not 100% sure since I'm so new to SEO
      You can't limit yourself with what you think people are going to use while searching
      for shoes, you need to plan for eventuality what some "not playing by the rules" of SEO
      fellows will be using, so you have to have keywords they might throw in search basket.

      Just an example:
      baby Jordan shoes (G. 24,300,000 results)
      baby girl shoes (G. 109,000,000 results)
      baby boy shoes (G. 67,000,000 results)
      and of course babies and toddlers: champs, ballet or dance, walking, age 10-12 months,
      and so on to meet loving parents demand. Use right kw and have chance to be found
      or miss some you think not very important and hand sell to someone who thinks otherwise.



      fastreplies
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      • Profile picture of the author yukon
        Banned
        Originally Posted by fastreplies View Post

        You can't limit yourself with what you think people are going to use while searching
        for shoes, you need to plan for eventuality what some "not playing by the rules" of SEO
        fellows will be using, so you have to have keywords they might throw in search basket.

        Just an example:
        baby Jordan shoes (G. 24,300,000 results)
        baby girl shoes (G. 109,000,000 results)
        baby boy shoes (G. 67,000,000 results)
        and of course babies and toddlers: champs, ballet or dance, walking, age 10-12 months,
        and so on to meet loving parents demand. Use right kw and have chance to be found
        or miss some you think not very important and hand sell to someone who thinks otherwise.



        fastreplies


        Those SERP result numbers are useless.

        The only position that matters on the SERPs is the target position you would like to rank. Everything else on the SERPs is irrelevant fluff.
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      • Profile picture of the author BrownBeard
        Originally Posted by fastreplies View Post

        You can't limit yourself with what you think people are going to use while searching
        for shoes, you need to plan for eventuality what some "not playing by the rules" of SEO
        fellows will be using, so you have to have keywords they might throw in search basket.

        Just an example:
        baby Jordan shoes (G. 24,300,000 results)
        baby girl shoes (G. 109,000,000 results)
        baby boy shoes (G. 67,000,000 results)
        and of course babies and toddlers: champs, ballet or dance, walking, age 10-12 months,
        and so on to meet loving parents demand. Use right kw and have chance to be found
        or miss some you think not very important and hand sell to someone who thinks otherwise.



        fastreplies
        Hey check this neat trick out, throw any random keyword in google, then go to the next page, (this is much easier if Google is set to display 100 search results) and keep going to the next page until Google stops giving you results.

        When you get to the end, ask yourself "Is any of this information accurate" and the answer is: well if you know what you're looking at...

        A shortcut to get to the last page: Google search something, go to the next page, look in the address bar, where it says "start=###" change the number to 600 and press enter.

        This is called the "visible index" and I've never seen the depth of the visible index be beyond 600. Sometimes you go too far and will have to use the navigation at the bottom to find the last page, click that page.

        On the keyword I tried, page 17 says "Page 17 of about 876,000 results (0.81 seconds)"

        Page 18 says "Page 18 of about 162 results (0.91 seconds)"

        And to be fair, looking at those results on the last page, none of them have anything to do with what I searched.

        Hope you learned something about Google here...

        Edit: Another Example:

        I Google "amray" Google says: "About 282,000 results"

        Man are there really 282,000 pages about amray in Google? I mean I really doubt that.

        I keep hitting next page (using the numbered pages to skip forward as much as possible.)

        Page 28: Page 28 of about 266 results (0.74 seconds)

        Looking at the search results, it's mostly names of people or products where the word happens to occur a single time on a page. Almost none of the results are actually about what ever amray is or could be.

        AMRAY Free Web

        24,700 results on page 1

        Page 20:
        page 20 of about 189 results (0.49 seconds)

        What would worry me is not the numbers, but if I got to the last page, looked at the search results, and they were all still related to my search, that would be worrying to me, that could be a sign there is a megaton of competition.

        Try this on the keyword "credit card applications" on the last page (28), most of the results are all still about credit cards or credit card applications, not a good sign. I would recommend any organization with a net worth of less than 100 million dollars, avoid trying to rank #1 on that keyword. You're probably going to have to invest time and money into legit SEO to get into the visible index and you'll probably be on page 20.

        This little test also tells you nothing about how strong the competition on page one is. On that keyword, if we looked at the backlink profiles of the sites that were in the top positions, then looked at the backlinks of the sites linking to then, and repeated this twice, we would probably be looking at well over a billion links. Chase is probably getting authority either directly or indirectly from a quarter of the entire internet.
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  • Profile picture of the author Mr Kim
    I really tro to understand if it is so that I can still rank high for "toddler shoes" if I write good content about "toddler shoes", even if my domain name is "cutesbabyshoes.com" and does'nt have "toddler" in it at all? Or do I have a better chance to rank for "baby shoes" because that's in my domain name?
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    • Profile picture of the author KylieSweet
      Originally Posted by Mr Kim View Post

      If I write good content about "toddler shoes", even if my domain name is "cutesbabyshoes.com" and does'nt have "toddler" in it at all? Or do I have a better chance to rank for "baby shoes" because that's in my domain name?
      It doesn't matter whether you have or not the target keyword within the domain name, What's matters most is your content's message contains interesting information for the "toddler shoes" and this will benefit the target audience. The site will also rank for the related searches from "toddler shoes" such as "nike toddler shoes" and "toddler boy shoes."
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  • Profile picture of the author MW Ghostwriting
    Your keyword research will help discern relevance. In terms of on-page SEO, your target keyword should be in your page's title, just about the first thing you see in the description, and the first keyword in your keyword meta information.

    There's a lot more to on-page SEO that just that. What you'll find via the Google Keyword Planner tool is a list of keyword ideas, listed from highest relevance to lowest relevance to the keyword that you're investigating.

    That's what matters to Google. If 'baby shoes', 'toddler shoes' and 'childrens shoes' are all relevant, they will appear in your list. When you put content on your site, Google will look at that and basically ask, "Is this valuable to searchers (my customers)" and "Is it relevant to what they searched for?", and rank your entire page based on the relevance of information on your site.

    As I mentioned, it goes deeper than that, but it's on the right track.
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  • Profile picture of the author Mr Kim
    Thanks everyone for all the help, suggestions and inspiration!

    Another thing: In your opinions, is it so that a webshop still can be really successful if you fail with SEO because your keywords has very high competition?
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  • Profile picture of the author bookmarking
    It's vital to get in the habit of doing keyword research before you start to write anything at all. A lot of people just write what they want to write, and then try to impose a keyword phrase on the article after the fact. I would suggest to avoid that.
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  • Profile picture of the author Mr Kim
    Originally Posted by fastreplies View Post

    You can't limit yourself with what you think people are going to use while searching
    for shoes, you need to plan for eventuality what some "not playing by the rules" of SEO
    fellows will be using, so you have to have keywords they might throw in search basket.

    Just an example:
    baby Jordan shoes (G. 24,300,000 results)
    baby girl shoes (G. 109,000,000 results)
    baby boy shoes (G. 67,000,000 results)
    and of course babies and toddlers: champs, ballet or dance, walking, age 10-12 months,
    and so on to meet loving parents demand. Use right kw and have chance to be found
    or miss some you think not very important and hand sell to someone who thinks otherwise.



    fastreplies
    Thanks, I feel even more motivated and inspired now.

    Originally Posted by bookmarking View Post

    It's vital to get in the habit of doing keyword research before you start to write anything at all. A lot of people just write what they want to write, and then try to impose a keyword phrase on the article after the fact. I would suggest to avoid that.
    I know, thank you. I created my first drop shipping webshop, (even if I have not started to advertise it yet because I need to add some more products first) and when I started to create this website I was thinking more about PPC-advertising, and maybe that's what will be my focus when it comes to this website if I don't get a positive report from a person that is helping me with creating a keyword report now. But when I was reading some threads here yesterday, I started to think about SEO, wich for me so far, for years, have been something that not anyone can do. In my eyes SEO was only for the biggest companies, but I have, since only yesterday, realized that SEO can be great.

    However, when it comes to this site, I will focus on PPC if I don't find out a good way to do SEO, with the help of this person I'm talking about. But I already have some ideas of some products, that I will do very much research on before I decide how to start webshops for them. Because for my next webshop, I want to be able to both rank high via SEO, and do good PPC-advertising. The last week, and especially the last 24 hours, I have learned and started to understand so much about SEO.

    Thanks to everyone on this forum that have helped me so far, you have give me so much info and inspiration the last week when I have been reading here, and especially the last 24 hours since I became a member here. Warrior Forum is fantastic!
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    • Profile picture of the author fastreplies
      Originally Posted by Mr Kim View Post

      Thanks, I feel even more motivated and inspired now.
      As you should be without being discouraged by stupid remarks (made by you know who you are)
      because they have hard time to distinguish between metrics used in SEO and Statistical data
      provided by Google to inform and to educate visitors.

      As long you're going to use variety of keywords including your competition uses, you will
      have chance to move to the top and our directory example is a fact and a message which
      some people in this forum can't attack so they're attacking a messenger.



      fastreplies.
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  • Profile picture of the author paulgl
    Baby shoes, at best, are a novelty.

    Does your domain nail you into a coffin?

    Not really, if you sell novelty shoes and the like.

    One reason why big retailers do not give a rat's behind about the domain.

    A domain name cuts both ways. Hence, you get silly stuff like
    zillow, kayak, zoosk, zappos, zap2it, go,.... even amazon, google, bing,...

    Children's shoes is a compacted market.

    Many choices, from dump it to tweak it, to massive advertising.

    Even advertising the domain will get real shoe shoppers to think twice.

    Speaking of advertising, kayak had to do a massive PR campaign
    so people would not associate themselves with selling kayaks.

    Paul
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    If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author ogala
    Key words are more content oriented and have little to do with domain names. All that you need to do so that you do not feel left out since a lot of people search for 'toddler's shoes' than they do 'baby's shoes' (as you stated) would be to create information on toddler shoes and find a way to link it to the general idea of your site. This would involve developing high quality content on toddler shoes.
    Thank You!
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