How Do You Get A Quality Score of 10 in Adwords?

9 replies
  • SEO
  • |
Okay Warriors. I have some Adwords ad groups that have quality scores of 10. I have a lot more ad groups that have a quality score of 7. Now my question is, how do you get a guaranteed quality score of 10?

This is what I know that helps you get a quality score of 10. You have the keywords you are bidding on in the; title tags, meta tags, and meta description of your page. You also want the keywords you are bidding on in the writing of your web copy. What other methods do you guys know that are proven to give you higher quality scores?
#adwords #quality #score
  • Profile picture of the author Lucid
    The major component of QS is CTR. Increase it with better ads related to your ad group. I have a free Adwords FAQ that explains quality score.
    {{ DiscussionBoard.errors[1121245].message }}
    • Profile picture of the author StevenSaliba
      Thanks Lucid, your free ebook is filled with value. Thanks.
      {{ DiscussionBoard.errors[1121726].message }}
  • Profile picture of the author daveanderson
    Thank you for the helpful information
    Signature
    {{ DiscussionBoard.errors[1121754].message }}
  • Profile picture of the author TheBillionaire
    For me - Relevant LP with a high CTR (8%+ Usually, although mostly 10%+).

    I've had a few campaigns in adwords that were all 8s or higher, it just so happened those were all to SEO campaigns I wanted more volume on.
    {{ DiscussionBoard.errors[1122387].message }}
    • Profile picture of the author Joshua.E1
      I too have keywords (50% of the keywords in some of my campaigns) achieved Q.S of 10.

      To answer your question to your title; CTR, Impressions, Landing Page, Title Tag, Content, Keyword Tags, Description Tag, Q.S, and compelling PPC ads will help to get you to a Q.S of 10.

      To answer your other question of how do you get a guaranteed quality score of 10, is a not something impossible, just a lot of upfront work, you need to do.

      1. one keyword to one landing page, to one PPC ads (two the most for split testing). Note that the landing page is only meant for that particular keyword.

      2. Place the related keywords in one adgroup. Keywords no more than 15.

      I must say that even if you follow what I did, you are not guaranteed a Q.S of 10, it just increase your chances of getting to Q.S 10.
      {{ DiscussionBoard.errors[1122784].message }}
      • Profile picture of the author StevenSaliba
        Originally Posted by Joshua.E1 View Post

        I too have keywords (50% of the keywords in some of my campaigns) achieved Q.S of 10.

        To answer your question to your title; CTR, Impressions, Landing Page, Title Tag, Content, Keyword Tags, Description Tag, Q.S, and compelling PPC ads will help to get you to a Q.S of 10.

        To answer your other question of how do you get a guaranteed quality score of 10, is a not something impossible, just a lot of upfront work, you need to do.

        1. one keyword to one landing page, to one PPC ads (two the most for split testing). Note that the landing page is only meant for that particular keyword.

        2. Place the related keywords in one adgroup. Keywords no more than 15.

        I must say that even if you follow what I did, you are not guaranteed a Q.S of 10, it just increase your chances of getting to Q.S 10.
        Thanks for the info. You think if I add the keyword phrase a couple of more times on the landing page it will increase the quality score?
        {{ DiscussionBoard.errors[1134249].message }}
  • Profile picture of the author Anthony La Rocca
    Thanks Lucid..awesome one!
    {{ DiscussionBoard.errors[1122890].message }}
  • Profile picture of the author dean.powel71
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[1123004].message }}
    • Profile picture of the author sharyl.wilson
      Banned
      [DELETED]
      {{ DiscussionBoard.errors[1123282].message }}
  • Profile picture of the author Lucid
    > You think if I add the keyword phrase a couple of more times on the landing page it will increase the quality score?

    No. Write more compelling ads, get your CTR up.
    {{ DiscussionBoard.errors[1134549].message }}

Trending Topics