When is a search local

by maring
9 replies
  • SEO
  • |
Hi, first post on this great forum!
I've two questions that have been on my mind for a while.

I've been wondering: for E-commerce, when does Google process a search as a local search?
For instance: when I search for 'pizza', it makes sense to do a local search (as I typically wouldn't order pizza from the other side of the country), whereas when I search for '4K flatsceen', I wouldn't want local options only.
Is it dependent on what keywords I use? Or on what device? Or is a search only local when I add the name of city or something?

Followup question, if I have an e-commerce site that sells products to a national market and not specifically local, is it still worthwhile to put toegether a local business listing on google and gather some reviews? Does it help, or wouldn't it make a difference, or could it even hurt?

Thanks! kind regards, Maring
#local #search
  • Profile picture of the author altonroot
    You are mixing the things I guess. Google local is for physical stores. And local means local, a city specific or area specific. If your target area is whole nation, it can't be said local for sure. So as I understood, in both cases your E-Commerce store don't hold local value.
    {{ DiscussionBoard.errors[10668592].message }}
  • Profile picture of the author maring
    Hi Altonroot, thanks for your reply.
    I understand that. But to perhaps make the question more clear:
    When I search for '4k screen', how does google decide whether or not I am looking for a local physical store?
    If I have an e-commerce site that sells 4k screens, is it usefull/recommended to have a local listing, even it's just our office/wharehouse and not a physical store?

    regards, maring
    {{ DiscussionBoard.errors[10668618].message }}
    • Profile picture of the author DABK
      When stores sell such stuff locally and Google knows it.

      You may have noticed that when you search for flatscreen tv's Google brings up Amazon.com.

      Google knows that most people don't order pizza in New York from an outfit in Chicago (though, some deliver frozen stuff outside their location). It also knows that people buy some things from online retailers as well as local shops.

      How many people, as a percentage, have to mean local only for Google to only show local results? Who knows? Who cares?

      Besides you.

      But why do you care?

      Originally Posted by maring View Post

      Hi Altonroot, thanks for your reply.
      I understand that. But to perhaps make the question more clear:
      When I search for '4k screen', how does google decide whether or not I am looking for a local physical store?
      If I have an e-commerce site that sells 4k screens, is it usefull/recommended to have a local listing, even it's just our office/wharehouse and not a physical store?

      regards, maring
      {{ DiscussionBoard.errors[10669027].message }}
  • Profile picture of the author maring
    I care because of this:

    Let's say I'm selling a product that can be sold in local shops but also online (like 4K screens).

    Let's say my company location is in Chigago but it's not a physical store where you can buy one, it's just an office/customer service location etc.

    What I *obviously* do not want is that Google thinks my site, because of my local listing, is a local store, and only ranks with people searching in the Chicago area.

    So therefore the question, does having a local listing make Google think you're selling locally?

    When you're not selling locally, does having a local listing help or hurt your SEO?
    {{ DiscussionBoard.errors[10669821].message }}
    • Profile picture of the author DABK
      That's a whole different thing.

      Google will think you're selling locally if you use local keywords... Like Chicago mortgage broker, Las Vegas dentist.

      If you don't have local indicators on your pages, it's going to show your pages, to all people who search for the term without location indicators.

      The trick is being seen is the ole' ranking high.

      You want Google to show you to all people in the USA, rank for mortgage broker or dentist, not Las Vegas Mortgage Broker or Seattle Dentist. For red shoes not for red shoes Miami.

      Originally Posted by maring View Post

      I care because of this:

      Let's say I'm selling a product that can be sold in local shops but also online (like 4K screens).

      Let's say my company location is in Chigago but it's not a physical store where you can buy one, it's just an office/customer service location etc.

      What I *obviously* do not want is that Google thinks my site, because of my local listing, is a local store, and only ranks with people searching in the Chicago area.

      So therefore the question, does having a local listing make Google think you're selling locally?

      When you're not selling locally, does having a local listing help or hurt your SEO?
      {{ DiscussionBoard.errors[10670836].message }}
  • Profile picture of the author maring
    Thanks DABK, that helps!
    If you don't have local indicators on your pages, it's going to show your pages, to all people who search for the term without location indicators.
    I was however not referring to the keywords on my own site, but on having my business and main website affiliated with a profile at business.google.com (published location, telephone number, customer reviews etc)

    So once more, (i'll try to be articulate as I can),
    when I have an e-commerce site, does it help/hurt SEO to have a profile/listing at business.google.com?

    regards
    {{ DiscussionBoard.errors[10671245].message }}
    • Profile picture of the author DABK
      It helps.
      .
      .
      .
      .
      .
      .
      .
      .

      Originally Posted by maring View Post

      Thanks DABK, that helps!


      I was however not referring to the keywords on my own site, but on having my business and main website affiliated with a profile at business.google.com (published location, telephone number, customer reviews etc)

      So once more, (i'll try to be articulate as I can),
      when I have an e-commerce site, does it help/hurt SEO to have a profile/listing at business.google.com?

      regards
      {{ DiscussionBoard.errors[10672339].message }}
  • Profile picture of the author yukon
    Banned
    Originally Posted by maring View Post

    1. Is it dependent on what keywords I use?
    2. Or on what device?
    3. Or is a search only local when I add the name of city or something?
    1. yes
    2. yes
    3. yes
    {{ DiscussionBoard.errors[10671710].message }}
  • Profile picture of the author yukon
    Banned
    When is a search local
    I imagine this being said by the convenience store owner on The Simpsons.
    {{ DiscussionBoard.errors[10673012].message }}

Trending Topics