Why you need to watch your product listings on Google

2 replies
  • SEO
  • |
Ever see a competitor *steal* your rank online?

I just came across


and WOW!

The graphs make an "X" picture!

The main takeaway is to watch when people use your content to promote THEIR listing of YOUR product.

I never realized it is quite that cutthroat....

Lesson learned.

Did you know this?
#google #listings #product #watch
  • Profile picture of the author nettiapina
    There's nothing about "stealing rank" in the article. A well-known publisher outranked a book shop. That's what can happen if you use vendor-provided product descriptions verbatim. This is a very well-known phenomenon.

    "In both these examples, it's not entirely surprising that Penguin and Harper Collins out-ranked Waterstones - after all they are the publishers of the two titles in question."

    I guess Google doesn't filter or hasn't filtered all results quite this way, but at least your identical copy might lurk in "top 100, but not ranking" section of the results.
    Links in signature will not help your SEO. Not on this site, and not on any other forum.
    Who told me this? An ex Google web spam engineer.

    What's your excuse?
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  • Profile picture of the author yukon
    This is SEO, you don't own SERP positions.

    Using the same keyword + on-page content as everyone else will get your page buried in organic SERPs or Supplemntal SERPs.

    Now that everyone and their brother is using the same content that puts you on a level playing filled for on-page SEO (canned content used by the masses).

    So... the only way for Google to make a decision on ranking a page is to look at the off-page SEO (links). The domain/page with the better link profile wins on the SERPs.

    BTW, I've outranked Google Books pages with their own content.
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