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Repeating blocks of content

by DigitalDarren
3 replies
  • SEO
    • |
Now I know, duplicate content is a no-no.

However, is it really a massive deal if I duplicate blocks of say 50 words on different sections of my website.

We want to have CTAs on each of our solutions pages directing to relevant/value content in our blog/resources. However, it would take too long for us to write unique content to highlight the same thing in multiple place.

How damaging it would it be for us to have blocks of duplicate content like this within bigger pages of unique content?
#blocks #content #repeating
  • Profile picture of the author Michael Knab
    May I piggyback on this question? How do we avoid anti-duplication penalty from Google if we have 5 images of the same product on a page, and we want to add alt image text to each? The underlying product is the same, so the image title and the alt text for the image would be the same.

    How should this be handled? Thanks
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  • Profile picture of the author irawr
    Banned
    Originally Posted by DigitalDarren View Post

    How damaging it would it be for us to have blocks of duplicate content like this within bigger pages of unique content?
    It won't do anything to hurt the site.

    Understand that Google will probably not factor the duplicate content into the score for that page.

    Sites have "blocks of duplicate content" in the footer and in the sidebars very frequently, they rank just fine.

    Rule of thumb: There should be more unique content then duplicate, overall, including footers, sidebars, menus, and what not.

    I would just put the content into it's own block level element (a single paragraph or div is fine.)

    Wrong:
    <p>
    unique content
    duplicate content
    </p>

    Shouldn't Matter:
    <p>
    unique content
    </p>
    <p>
    duplicate content
    </p>


    Edit: And for the 50,000th time, there is no penalty for duplicate content.
    If Google detects a page to be mostly duplicate, it will appear in the supplemental index and nowhere else.
    This is just a "problem" and is very easily fixed compared to every other problem you could potentially have with Google.
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  • Profile picture of the author MattXL
    Hi Darren,

    Duplicate content is not as bad as most people will tell you, unless you do it to an extreme. Here's what Matt Cutts, head of Google's Webspam team has to say about it:


    Best,
    Matt
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