Anyone know what happened to my traffic and how to get it back?

by 7 replies
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Attachment 24048

I recently changed the design of my site, Home - Ty the Dog Guy Ty the Dog Guy

You can see in the attached pic the day we switched, then we went a few days before realizing I didn't have analytics on the redesign. And now with analytics restored you can see where my traffic is.

Any idea how this happened or what can be done to fix it?

Thanks.
#search engine optimization #back #happened #traffic
  • Is it definitely search engine traffic that you lost?

    If so, what did you change with the redesign? My first guess would be that URLs changed.

    My second guess would be that maybe URLs did not change, but the internal linking structure changed a good bit, which caused a drop in rankings.

    There is also the possibility that Analytics is loading in the footer instead of the header and your bounce rate jumped drastically. People are bouncing before Analytics can even record them as a visit. With that full screen video on the home page, that is very possible.
    • [ 1 ] Thanks
    • [1] reply
    • Yes, it was all organic.

      We did find some broken links when we switched over the design and directed those to live pages.

      And there was SOME internal linking that changed. I wouldn't say a great deal.

      But would that cause such a dramatic drop?
      • [1] reply
  • Was just taking a look in Wayback Machine and I found one of your URLs that definitely changed.

    For Dogs Over 5 Months Old - Ty the Dog Guy ยป Ty the Dog Guy

    used to be

    Transform Your Dog in 60 Days VS Perfect Dog —

    That would make me think there were others, but I did not look any further.

    If there were no 301 redirects, then this is definitely the problem.

    Did you do this yourself or hire someone?
    • [ 1 ] Thanks
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    • Per your advice we went and found a ton of pages that are blog posts. They DID have the URL with a date in it, for example- tythedogguy.com/blog/12-13-15/exampleblogpost.

      When the guy did the redesign and switched the pages over he didn't keep that.

      He's working on fixing that now. Hopefully that was it. I'm very grateful to you.

      I'll let you know if it was something else
      • [1] reply
  • Most of your links have change.
    Try to locate those links that where frequented in the previous design and replace them as they are.
    Also try to locate those pages not found with content, rather than using 301 redirects.

    You had to do that very fast rather than wait until google starts dropping those links.
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