Look lively SEO nerds, I need some assistance!

Thanks for your thoughts Yukon.

I agree they are probably searching to at least compare at that stage, but more for a possible future purchase maybe. If they had searched for coffee maker reviews, top coffee makers or buy coffee maker, I'd feel more confident they were likely to buy that day. I'm over thinking it I guess.

As regards to domain selection, do you think my having best at the beginning makes much of a difference to seo or authortiy in the eyes of the visitor?

Let me help your imagination:
people who come across a thread on Warriorforum
people who have a high school paper to write
wanna-be blogger millionaires in search of their next post topic.

But, you're right, most mean to buy... though not necessarily right away. Actually, a good number of them are thinking they want another coffee maker but will be thinking that for the next 2 years or till the one they have actually dies on them.

Need another word or two in there, to reach the late buying stage peeps. Best is one of them...

To address the OP's concern: ranking for coffee maker will make you money... but a lot of the visitors won't be buying. Since traffic is so high, if it doesn't cost 3 arms and a leg to rank for it, go for it; just accept that a large percentage of visitors aren't going to buy on the 1st or 2nd visit.

put two LSI in posts, that works better.

And in the start, middle and end of your post.

Do not make it sound jibberish, and if you do this, google will love you. It should rank well.

Thanks for the reply. I'm sure you get this but...

Just to be clear for any new replies or skim readers, best coffee makers and bestcoffeemakers.com was just for the example, that is not my domain or the keyword in question.

I've learned a lot from warrior forum recently. There are some expert content marketers here. I'm implementing the advice and I'm getting results, actual sales, (not in IM niche), which has really fired me up.

I didn't even know what LSI was until the other day when it was mentioned in another thread. I googled it and now using it correctly in my content. I had been over optimizing.

Keyword density was a concern also as each post is quite long and I felt like I was keyword stuffing during editing.

My biggest issue now is the content, because I'm paying quite a lot for it, I'm almost embarrassed to say the price per post in case I'm naively paying way too much but it is grade A by expert writers in the niche and traffic is building, I'm making sales, gaining momentum and there is so much I haven't done yet so it's looking really good.

Whenever I think of money now, all I want to know is... How many posts can I buy with that.

I'm currently trying to learn the best process for promoting each post once it is up. Some of my posts are getting search engine keyword traffic and making sales from zero promotion or backlinks, not in volume but enough to make me highly motivated to learn the most effective offsite promotion methods. I should point out the domain is over 8 years old if that makes a difference.

I'm currently losing money overall on this new authority site but not by much and the asset is growing. I can see it will be in the black soon enough then ongoing.Then I'll start the next.

Not even got around to list building yet but will set it up shortly. But then I'll need something of interest for the list. I don't just want to spam them with rubbish.

Thanks again for all the replies.