The Google mobile-friendly update in the middle of 2015 was a game changer. Some named that update mobilepocalyse, and others named it mopocalypse. The reason for this was because the mobile-friendly update meant the death of SEO and the rise of mobile-friendly websites.
Since then the SEO industry has been trying different ways to stay ahead in the competition. They came up with various trends that stabilized not only their situations but also revolutionized the entire concept of SEO.
Keeping this in mind, there are many old and new trends that will continue to dominate the year 2016 and the years to come.
Engagement on Social Media
The SEO trend that will dominate the future is the engagement on social networking sites. That is because Google has started to state those businesses in its search results that have a notable presence on networking sites like LinkedIn, Facebook, Twitter and Google+.
So the businesses, to stay on top of Google pages, will make sure that their engagement on the networking sites is a top priority.
Customers' Reviews for Better Ranking
Google Maps has long ended the practice of showing top seven companies in the result sections. It has changed the number to only three which means that only three companies have a chance of appearing in the Google Maps. This change was introduced because 95% of the results received fewer clicks.
To tackle this, the companies would have to rely heavily on the web traffics and customers' reviews of their services. Only then will they be able to stay in the top three results in Google Maps.
The competition to stay on top for SEO industries have just gotten tough.
Conversion Rate Optimization (CRO)
The first thing site owners want is web traffic and the second thing they want is to get the most out of the web traffic. This can be achieved by Conversion Rate Optimization, in which the business owners let each of the users experience a different version of their website. This is purely carried out in a bid to know which version has the more conversion rate.
You may ask what this have to do with SEO? Then know that all the clicks, all the web traffic and the increased conversion rate will help your site in ranking better. This SEO trend will continue to dominate for a very long time.
A piece of content that's much longer and informative is much better than shorter and confusing content. Extra content on your website will be quick in resolving the confusion of the visitors, and will provide them with sufficient information regarding your services. Thus persuading the visitors to take immediate action.
It will be a dominating trend of SEO because the longer content is ranked better on Google search than the shorter ones.
SEO industry will never perish because it plays an important role in the survival of startups and local businesses. The changes and new trends will continue to come in the SEO industry to ensure its survival.