Getting Ranked On YouTube?

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  • SEO
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Usually when we're talking about ranking, it's safe to assume we're talking about Google.

However, the intertwined relationship between the two largest search engines on the planet means even Google is talking about the reach that YouTube has.

According to release last year from Google, more than 100 million hours of how-to videos were watched on YouTube in the previous 12 months alone. And, 91% of mobile users turn to their devices when looking for assistance on completing a task. These numbers are staggering, especially when you consider we're only talking about one specific type of video genre.

YouTube has its own set of ranking factors, and you're going to want to pay attention to them if you'd like to grow your viewer base and subscription numbers. Many brands have achieved monstrous success through their video marketing strategies, and it wasn't accidental.

When it comes to specific ranking factors, here are the main ones to concern yourself with:

Meta Data
Just like on your website, you need to insert the proper back-end structure for each video. This means the titles, descriptions and tags all need to be rich with your keywords. This is hugely important to ensuring your videos have a chance at being found for relevant searches.

High-Def Video
You will get major points for HD video. If your video is of poor quality, it will it provide a poor user experience, and that is the last thing YouTube wants. They display on the initial results page whether each video is HD or not.

Links, Likes, Shares & Views
All of these elements demonstrate that your video is in demand, authoritative, and deserves to be seen. Once you've ensured your video is high quality, and the meta data is completed, you want to make it as easy as possible for users to find and share your content. If you don't promote your videos, it will be hard to get the ball rolling. Most importantly, make sure you're putting out content that people actually want to see. Focus on being useful and providing value.

Closed Captions & Subtitles
YouTube has a feature that allows you to open up your content to users who may have difficulty hearing, or speak a different language. But the kicker here is that these captions are crawled! This means this is additional keyword juice to help your ranking.

Thumbnail
Always, always take the extra minute to upload a custom thumbnail to your video. This will allow your video to display along the right-hand side, which will naturally increase your views and conversions, which we already know is a ranking factor in itself.

Now, we've talked about the clear-cut ranking factors, but there are also some additional factors that can have a major impact on your channel's success.
- Take advantage of the branding opportunity. Make sure your logo, brand voice and anything associated with your company is present. Your website, social profiles, everything. - You'll want custom icons and header photos that maintain their quality.
- Work towards achieving a vanity URL. YouTube has made some recent changes to make this harder, but it's well worth the effort. Learn how to do that here.
- The the time till fill out your country, keywords, and any other options within your account.
- Make sure you promote your account through your other social media platforms, as well as in all communications you send out. Remind your viewers to subscribe.

In summary, there are plenty of things you can do to help your YouTube ranking. But above all else, make creating really great content your top priority. Create videos that people want to watch, do the things we've mentioned here, and you will start seeing the results you're looking for.
#ranked #youtube

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