Google Finally Admits: The Top 3 Ranking Factors Are...

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Recently, during a Q&A, Google's Andrey Lipattsev admitted what many of us have been trying to figure out for ages -- what are Google's top ranking factors?

Now, before you get too excited, he was still extremely vague. But, he did specifically name the 3 priorities that have been given the most importance. Do you think he would give us the order of the top 3, or clarify what each involves? Not a chance.

But, I'm still doing my happy dance because it really validates what all digital marketers have suspected and believed. In no particular order, the 3 main factors are:

Links, Content & RankBrain


Andrey did admit that RankBrain was the 3rd factor, but would not confirm whether links or content came first.

But, now we know. Let's look at the 3 in more detail.

Links
As explained in detail by author Paddy Moogan in this link building guide, search engines give a huge weight to the number and quality of links your site has been awarded from other sites. When a search is conducted, the crawlers are not only looking at the content -- they're also factoring in how many links are pointing to your page from external sources, and they are also grading the quality of those sites. Essentially, your chance of appearing within the search results gets higher as you gain more and more high-quality links pointing towards your website.

Content
Just as important (or perhaps more important -- Andrey wouldn't say) is your site's content. It's critical to have fresh, updated, relevant and coherent content if you want a real chance at being displayed amongst the top search results, for relevant searches. It's important to point out that you should be creating content with humans in mind, not the search engines. When you create rich, original and unique content that is valuable to your readers, they will reward you for it -- and so will Google.

RankBrain
This is where this explanation will go down hill. What exactly is RankBrain? This video interview from Bloomberg articulates it pretty well; I think this is as much detail as we're going to get. RankBrain represents just one of the many pieces that forms Google's algorithm, but it turns out it's a big piece of the pie. Essentially, it's what we would call machine learning, or Artificial Intelligence (AI). It's a computer program that is smart enough to interpret and generalize search queries. It's capable of interpreting the intent behind the query, and delivering the answers it believes the user is looking for. It's able to make generalizations and assumptions based on previous experiences and searches, which really explains a lot behind the chatter this past year regarding the algorithm changes that would deliver results based on what it thought the searcher's intent was.

So what does this mean for the content marketers of the world? Continue to make high-quality link-building and rich, unique content your top priorities. They are in fact, the two most important factors. As for figuring out RankBrain? We'll have to attempt that another day!
#admits #factors #finally #google #ranking #top
  • Profile picture of the author yukon
    Banned
    I'll spare you from the Scooby-Doo mystery.
    • Followed links + plain text.

    Done.
    Signature
    Hi
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    • Profile picture of the author Adam Curry
      Originally Posted by yukon View Post

      I'll spare you from the Scooby-Doo mystery.
      • Followed links + plain text.

      Done.
      Sound like you dont know much at all
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      "All Achievements, All Earned Riches Have Their Beginning in an Idea"
      Napolean Hill
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      • Profile picture of the author webby0031
        Originally Posted by Adam Curry View Post

        Sound like you dont know much at all
        He gives some of the only legit information on this forum. Adam you must be highly ignorant and I assume you dont earn much online as clearly you dont knwo what you are talking about
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      • Profile picture of the author yukon
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        Originally Posted by Adam Curry View Post

        Sound like you dont know much at all

        Should I have included a Bloomberg link like OP since Bloomberg is an SEO authority?
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      • Profile picture of the author TZ
        Originally Posted by Adam Curry View Post

        Sound like you dont know much at all
        Sounds like you're a troll ;-)
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    • Profile picture of the author patadeperro
      Originally Posted by yukon View Post

      I'll spare you from the Scooby-Doo mystery.
      • Followed links + plain text.

      Done.
      Followed links (with relevant anchor text) + plain text.
      FTFY.
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    • Profile picture of the author paulgl
      Originally Posted by yukon View Post

      I'll spare you from the Scooby-Doo mystery.
      • Followed links + plain text.

      Done.
      Too funny. I mean what the frick have a handful of us been touting for what seems like ages?

      Paul
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      If you were disappointed in your results today, lower your standards tomorrow.

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    • Profile picture of the author TZ
      Originally Posted by yukon View Post

      I'll spare you from the Scooby-Doo mystery.
      • Followed links + plain text.

      Done.


      And since you should let real people link to your content when they naturally choose to....all you need is PLAIN TEXT.


      We believed this over a decade ago and it's the only reason we're still making 12K-14K a month.


      We decided that trying to create artificial links was dangerous, and that ANY other manipulation for that matter. We started writing extremely detailed content. Long posts between 2000 - 7000 words long. Detailed data, images, videos, etc.


      Google simply saw the content, ranked us higher, which meant more people found us, and more web sites owners linked to us.


      As a result, with almost every algo change our ranking improved for held.


      Try telling this to hungry newbies and they'll laugh at this theory. Try telling some long-time WF members and they'll laugh at this theory because this theory doesn't require newbies purchasing their gadgets and services.


      All a newbie has to do is do some basic research on a niche, start a Wordpress blog, and create strong content. All the search engines will find your content automatically because of Ping-O-Matic and you're off.
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  • Profile picture of the author BrownBeard
    Originally Posted by dansilvestre View Post

    Recently, during a Q&A, Google's Andrey Lipattsev admitted what many of us have been trying to figure out for ages — what are Google’s top ranking factors?
    From experience it's about relevancy, then 60% content (with relevancy baked into that), 20-25 or so percent links, and the rest other factors. With easy stuff like SSL being < 1%. Scored 1 to 100 for everybody.

    So if you're relevant and have mad links, can you rank 1 with trash content? Sure! Depends on the SERP.

    The #1 factor is relevancy to the search term, #2 is content "quality," which I won't say much, then it's links, probably followed by other popularity factors, like social shares.

    Google admitted how this all works awhile back.
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    I be a t' pirate captain Brown Beard

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  • Profile picture of the author Robert Devella
    i THought i must be something new but it is just the same old information everyone is saying = s just rankbrain was mentioned as new algorithm but i know what is the function of this.......................thanks for sharing and creating high curiosity in the start = )
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  • Profile picture of the author Hemantkumar
    Yeah it's all about links, contant and rankbrain...
    I totally agree with you.
    And yeah thanks for this information.
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  • Profile picture of the author sananu107
    These days I found many bloggers are following skyscraper technique to build more authority and unique content for better ranking.
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    I’m an IT guy by profession, but a blogger by passion. I mostly write on WordPress blogging @ Bloggingjoy.com and Personal finance topics @ MoneyGyaan.com

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  • Profile picture of the author shockwave
    You guys are all crazy. Everyone knows it's a combo of unicorns, rainbows and magic pixie dust.
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    • Profile picture of the author MikeFriedman
      Originally Posted by shockwave View Post

      You guys are all crazy. Everyone knows it's a combo of unicorns, rainbows and magic pixie dust.

      Bullshit.

      Matt Cutts said they nofollow pixie dust years ago.
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    • Profile picture of the author yukon
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      Originally Posted by shockwave View Post

      You guys are all crazy. Everyone knows it's a combo of unicorns, rainbows and magic pixie dust.

      Did someone mention unicorns?
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  • Profile picture of the author nettiapina
    Here's a recent thread on this same topic, and more on CTR. And this one has less click-baity title to boot.
    http://www.warriorforum.com/search-e...ctr-serps.html
    Signature
    Links in signature will not help your SEO. Not on this site, and not on any other forum.
    Who told me this? An ex Google web spam engineer.

    What's your excuse?
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  • Profile picture of the author jazbo
    Links and content and trust.

    Wow, whooda thunk it.
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    CONTENT WRITER. Reliable, UK-Based, 6 Years Experience - ANY NICHE
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  • Profile picture of the author Deborah Tolley
    You guys are all crazy. Everyone knows it's a combo of unicorns, rainbows and magic pixie dust.


    Links from websites with high authority (DA, PA) + Cool and shareable content + Reputation (sometimes it has to be building for years)
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