SEO Mistakes That Destroy Your Search Engine Rankings

SEO is important for the survival of an online business. Many business owners and marketers would disagree with the statement as they like to think that content is more important. Moreover, they presume that having amazing content on their websites is enough for their survival.

If you are one of those people and only praise the content, then you are very wrong as SEO is equally important. In fact, SEO and content go hand in hand, and good quality of both these aspects is required to ensure the survival of online businesses.

After realizing the importance of SEO, be sure to avoid these mistakes that could potentially destroy your search engine rankings for good.

Google Keyword Tool
Some people have the misconception that they are committing a horrendous act of cheating by using the Google keyword search. But this is not the case as this keyword tool is for helping the business owners in identifying the popular and least popular keywords.

Moreover, they also help the people in learning about the popular keywords that could be used by the visitors in their particular niche. So by not using the Google keyword tool and by inventing your keywords is a great way of stuffing up your rankings.

Promotion of Content
The other mistake that could destroy your ranking is not enough promotion of your content. A lot of people feel shy in sharing their content or asking other people to share it on their behalf.

This behavior is totally normal but for the sake of building a huge audience base and to rank better on the searches, one need to remove the feeling of shyness and share their content endlessly on multiple social platforms.

There is no need to promote content when you own a popular website, but you would have to undertake the strenuous task of manually sharing you content in case of the new or unpopular website.

Inconsistent Publishing
A recent study showed that publishing content on your website twice per day has a better chance of ranking in the search engines than those who share content once every week.

So restricting the process of uploading the content to once every single month can destroy your only chance of ranking better in the search engines.

Search Engines' Webmaster Tool
The webmaster tool is an amazing feature provided by both Bing and Google. It was made public for the benefits of the web owners.

The registered members of the Webmaster Tool have access to a unique way of evaluating their sites and knowing about their status among their target audience. Not utilizing the Webmaster Tool is like driving on a dangerous track with your eyes closed.
Webmaster Tool is an easy process; it doesn't require technical knowledge. By not utilizing its services, online business owners are destroying their only chance at visibility among their target audience.

This list, in any way, doesn't make up for the entire SEO mistakes; there are so many other mistakes that even seasoned web owners are committing on a daily basis. So every business owner should be mindful of their environment and should stay clear of these mistakes that could cost them no ranking at all.