1. Review NAP
Your name, address, and phone number should be exactly the same wherever it appears on the web. In other words, you should not use "St" in one place and "Street" in another. Review your website, social media platforms, and directory listings, and make changes as necessary.
2. Boost Pages on Page 2
Identify a page or two that currently appears on page 2 of Google's search results for its keyword. Create two or three internal links on other pages on your site pointing to these pages. It will give them a boost and might even bump them up to page 1.
3. Check Keywords
You might do this regularly, but if not, it is worth checking again to make sure you are still targeting the right ones. Search patterns change, so you might find some that need more work.
4. Find Broken Links on Wikipedia
Do a search in Google that looks something like this:
[Your keyword] + "dead link" site:wikipedia.org
This will return pages on Wikipedia related to your keyword that have dead links in the referenced websites.
If you already have content that can replace this you can change the link, but if not you can work it into your content creation schedule and replace the link once it is complete.
5. Find Other Sites That Linked to the Wikipedia Broken Link
If Wikipedia linked to the web page, it is reasonable to think that other websites would have too. Put the URL of the dead link into Majestic SEO's backlink checker. You can contact the websites it returns to tell them about the potential broken link on their site and how you have a page that could replace it.
6. Rewrite Your Social Media Profiles
When was the last time you checked your social media profiles? Do they have relevant links back to your website, and are they SEO optimised? Spend 10 minutes checking.
7. Update an Existing Page
Find a page you published over a year ago that performed well. Update the content with new information, and share it again.
8. Come Up With New Blog Ideas
One of the hardest parts of blogging is coming up with blog topics. In fact, it is one of the reasons blogging often gets pushed down the list of priorities. Spend 10 minutes putting together a list of five to ten potential topics so the next time you have time to write, you can just start writing.
9. Copy AdWords
Do a Google search for the five most important keywords on your site. Look at the AdWords listings that appear on the results, and note down the keywords and calls to action that are used. Many of these will have been tested, so it is a good idea to update your site with them if required.
10. Rework Key Elements of Poor Blog Posts
Identify the three blog posts on your site published in the last 18 months that have attracted the least amount of traffic. Go into each one of them and change the headlines, meta description, header tags, and title tag.
11. Check Outbound Links
Go to your three best performing blog posts published in the last 18 months, and make sure there are at least three links to high quality, highly relevant external websites.
12. Check for Broken Links
Search your website to find broken links, and fix them. A good tool you can use is Online Broken Link Checker.
13. Update Your YouTube Descriptions
Do you publish videos on YouTube? Are all the descriptions for those videos at least 200 words, and do they contain keywords? If not, you should change this. You could do one 200-word description for a video in about 10 minutes.
Just look at this YouTube description for a video posted by Brian Dean from Backlinko.
14. Review Sites That Are Beating You
Select a crucial keyword that you are not currently ranking number one for. Enter it into Google, and review the sites that are ranking higher than you. Is there anything you can improve based on what you see on their pages?
15. Research Pages 5 - 10 in Google
Pick a crucial keyword for your website, and go to pages 5-10 on Google for that search. Browse through the website to find a page published two-plus years ago that may be slipping down the rankings. What you are looking for is a page that has lots of links. If you think you can produce better and updated content on the topic, put it in your content creation schedule, and note down the websites that linked to the original - you should reach out to them once yours is complete.
16. Directory Listing
Find a local or industry-related directory that you donâ€™t have a listing on yet, and get your website listed.
17. View Your Website Like a Customer
This is particularly useful if you sell products on your website. It involves going through the process as if you are the customer - finding your website in Google, browsing through your products, adding them to the cart, and going through the checkout. Is it easy, intuitive, and quick? If not, change it.
18. Check Reviews
Check all the major review websites for reviews of your business. You should claim any not yet claimed and respond to the reviews, even if they are negative.
19. Review Duplicate Page Titles
As your website gets bigger, it is easy to end up with duplicate page title elements. This is not good for SEO. Spend 10 minutes checking your site, and fix any duplicates.
You should be able to repeat most of these on a regular basis, spending 10 minutes on each of them at a time. The cumulative effect over time is that you will have better search engine rankings.