Matthew Barby: Defending the good old SEO principles
- SEO |
If you want to prove an SEO point, then the best way to do it is to lead your own example. That's why, I was a little bit surprised and I had to see it with my own eyes. So, here's a simple SEO test. Just type "digital marketing consultant," and see what happens. MatthewBarby.com jumps out first. Well done, he has clearly made his point about SEO. What more can we learn about SEO from Matthew Barby?
Aren't you a little bit tired of all those next big SEO things?
Finally, the voice of reason. There's someone to admit that all those apocalyptic SEO predictions are all wrong. We keep waiting for the next big thing to happen in SEO. Why? Matthew Barby has a crystal clear message for all those SEO prophets: the basic SEO principles are going to stay the same, at least for a while. When Matthew Barby talks about these principles, what exactly he has on his mind?
Well, he always puts a strong emphasis on both top quality content and lots of relevant backlinks. In addition, you shouldn't forget to optimize all of your web pages to their full potential. When you put it like these, it really looks surprisingly easy. You just do your job, and Google will take care of it all. Well, if this was true, then Matthew Barby wouldn't have to spend two years just to promote himself properly, would he?
What about unwanted (blogging) guests?
You would think that Matthew is a good Google kid based on the previous "traditional" points. Right? Well, he can be a bad SEO boy when he wants. If you first thought was Black Hat SEO, yes he used to be a black knight, but he's done with this stuff. When it comes to guest blogging itself, he strongly disagrees with the intolerant official Google policy about it. His word of advice? As long as you're playing a fair game with relevant and trustworthy guest bloggers, you should be just fine. One more thing, don't forget to return a favor. Invite other guest bloggers, but make sure you also pay a lot of blogging visits yourself.
At the same time, Matthew doesn't hesitate to heavily exploit this SEO technique for his B2B clients. Does it work? Do they complain? It seems that they get what they want thanks to Matthew's safe guidance. So, go for it. After all, the good old traditional values keep our world in one piece. The same applies to basic SEO principles. Right, Google?
Aren't you a little bit tired of all those next big SEO things?
Finally, the voice of reason. There's someone to admit that all those apocalyptic SEO predictions are all wrong. We keep waiting for the next big thing to happen in SEO. Why? Matthew Barby has a crystal clear message for all those SEO prophets: the basic SEO principles are going to stay the same, at least for a while. When Matthew Barby talks about these principles, what exactly he has on his mind?
Well, he always puts a strong emphasis on both top quality content and lots of relevant backlinks. In addition, you shouldn't forget to optimize all of your web pages to their full potential. When you put it like these, it really looks surprisingly easy. You just do your job, and Google will take care of it all. Well, if this was true, then Matthew Barby wouldn't have to spend two years just to promote himself properly, would he?
What about unwanted (blogging) guests?
You would think that Matthew is a good Google kid based on the previous "traditional" points. Right? Well, he can be a bad SEO boy when he wants. If you first thought was Black Hat SEO, yes he used to be a black knight, but he's done with this stuff. When it comes to guest blogging itself, he strongly disagrees with the intolerant official Google policy about it. His word of advice? As long as you're playing a fair game with relevant and trustworthy guest bloggers, you should be just fine. One more thing, don't forget to return a favor. Invite other guest bloggers, but make sure you also pay a lot of blogging visits yourself.
At the same time, Matthew doesn't hesitate to heavily exploit this SEO technique for his B2B clients. Does it work? Do they complain? It seems that they get what they want thanks to Matthew's safe guidance. So, go for it. After all, the good old traditional values keep our world in one piece. The same applies to basic SEO principles. Right, Google?