I run a site promoting various brands of a certain type of product. As an example, let's say the product I promote is bicycles. Therefore, my site has categories for the various brands and models of bicycles.
One very popular brand of bicycle let their old domain expire after they did a re-brand/re-name, and I was able to purchase the domain. The old domain has a lot of authority and links, and the old brand name still gets a lot of searches. Most of the anchor text is of the old brand name.
I would like to do a 301 redirect of their old domain to my site. What is the best way for me to maximize the juice from their old domain?
a) 301 the home of the old domain to my site's home? My concern with this is the anchor text. I don't want my homepage or entire site to lose rankings for the other brands, if google sees my site now has a ton more anchor words of the old brand name.
b) 301 the old domain to the new brand's specific page on my site? My concern with this is I would like to maximize the old site's juice across my entire site, not just this specific brand page. Would having properly inter-linked pages on my site from this brand page to the other brand pages help to spread the juice around?
Thanks in advance for any advice.