I've put together just a few ways that you can pick some keywords which are relevant to your sector so that if you can weave these into your copy, then you have more chance of your site being picked up by the Google Gods which will push you further up the search rankings.
Suggestions - be mindful this is a very basic list and more for people starting out
- Don't overthink it: Ok, so I know this isn't particularly scientific, but what would you search for if you were looking for your product? If you can't answer that yourself, then ask a few close family and friends. Are you an IT consultant? Marketing expert? Takeaway Shop? Those terms are a good place to start, however...
- Long-tailed keywords: Get even more specific with three or four relevant keywords. Network repair specialist, Social Media Marketing expert, Fish and Chip shop...the more specific you can make your keywords, the more relevant the clicks to your site will be. There's little point in intentionally encouraging traffic to your website that's not meant to be there. It'll just confuse everyone and won't get you the results that you're after.
- Keyword search tools: SEO is practically an industry in itself now, and there are stacks of sites online which are dedicated to making sure that your SEO is working for you. Ubersugest and Soovle are two free programs which both function similarly. Type in your product and they'll produce a range of keywords for you which is relevant and has been used in previous searches by real-life people!
- Google Keyword Planner: While most SEO is aimed at your Google ranking (I mean who chooses Bing over Google??) it makes sense that Google is there to give you a free helping hand! Now you do need an AdWords account to access this, but that's also free with no obligation to use it. This isn't as specific as programs such as Ubersugest and Soovle, but it does make some pretty cool suggestions on some long-tailed keyword variants based on real user searches.
- Narrow it down: Once you have a list of some keywords that are good, strong possibilities, narrow it down to three or four and hone in on them to get your point across. Google are getting tough on keywords that are there just for the sake of it so choose someone to write your copy and blogs in an authentic way which is both engaging and informative.