Keywords intent

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Hey Warriors!

Can you guys help me to understand this. Why does some have review sites trying to rank for the keyword" How to" - which is not even a buyer keyword? It's a keyword targeted to people wanting more information only. Therefore it takes a lot of convincing to prompt them to click on your aff link. I see less chance of winning here.

On the contrary, if you target a buyer's keyword, that means they are ready to buy. There's no convincing there. See the difference? You want to meet them here. You need to know the users intent. With this you are getting more chance of getting sales.

Anyway, what's your thoughts on this?
#search engine optimization #diff #intent #keywords
  • I always say more traffic the better, and it depends on how the complex "how to" is, if it's hard or requires alot of work, then you can say "too lazy to this yourself, then get the complete widget here" or list the parts required for an affiliate comm.
  • Banned



    That's not necessarily true that how to... keywords aren't buyer keywords.

    Real example... my freezer went out on my side-by-side fridge. I searched Google for how to fix freezer [brand/model]. I found a Youtube video/tutorial from the PartSelect channel and ended up buying all of the replacement parts from their website.

    I would have never bought anything from PartSelect If they didn't have the free tutorial on Youtube because I wouldn't have known what to buy.

    My freezer has worked like new since I made the repair. I'm happy and will always return to the PartSelect Youtube channel from now on whenever an appliance breaks. If they have a video tutorial showing me how to fix any future appliance problems, I'll be happy to buy from them again because I had a positive experience. That all started from a how to... Google search.

    BTW, a new fridge/freezer cost $1500 while it cost me less than $100 in parts from PartSelect and took roughly a half hour to fix. My point is, the Google search (how to..) + Youtube tutorial saved me $1400, so there'e a lot of value going on there.
  • Hi bbjunkies,

    It is a well established marketing practice known as Top-of-Funnel Marketing. The "funnel" referred to in TFM is generally known as the "Purchase Funnel"

    Once you have your bottom-of-funnel marketing in place, and optimized, how do you grow from there? How do you win business away from your competitors that are also targeting the bottom-of-funnel effectively?

    The solution: move up the funnel.

    The most successful marketers always end up targeting the top-of-funnel as part of a full funnel marketing strategy. Using a full funnel strategy helps you win customers that you never would have gotten without building that awareness and interest in your particular brand/product/service.

    Of course you cannot approach the upper portion of the purchase funnel with the exact same messages used for bottom of the funnel marketing. You need to tailor your approach for each level of the funnel to maximize the benefits.
  • Unless the how to is about something totally free like opensource software (and even then people sell training for that) theres probably no "how to" that doesn't have commercial interest.
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    Keywords intent

    Hey Warriors! Can you guys help me to understand this. Why does some have review sites trying to rank for the keyword" How to" - which is not even a buyer keyword? It's a keyword targeted to people wanting more information only. Therefore it takes a lot of convincing to prompt them to click on your aff link. I see less chance of winning here.