I have a 1 year old review website which had 6 articles at its sidebar (The main page is an static page which explains different accepts of an educational product)... Through Google Analytics I noticed that the bounce rate of that website was near 40%, so a few months ago I tried and added 15 new articles at the sidebar. I see now that the visitors who come to the main page they now visit more articles at sidebar as well. When the website had just 6 sidebar articles, the visitors normally visited 1 or 2 of them per day. now after adding extra articles they visit more than 9 articles per day when they land on the main page...
But Still I see that the bounce rate is almost the same as before (ie near 40% or so)!!
I am wondering why the bounce rate is not going to change while the visitors go to more pages now???!!!
Can anyone please help?