Marketers are always looking for ways to beef up their SEO plans and boost traffic yet search engines are getting smarter and smarter every day. The most important factor for an optimized website is site layout and architecture which should contain relevant keywords with proper title tags, meta descriptions, header tags and vice versa. Website design must also fulfill the requirements of user-experience and search engine friendliness. To track your website performance, Search Console by Google is your best option. For landing page performance, traffic changes and other SEO elements, Google Analytics is key. There are many other factors that need to be considered including content optimization, website speed, link building, image optimization and many more. With that said, here are sixteen key elements for Search Engine Optimization:
1. Site Layout and Architecture
The way your site is built has everything to do with boosting traffic and making the best of what it has to offer. The content should be clear and upfront and organized in a hierarchy. It is also important to avoid ads above the fold, keep Clear Navigation, and ensure you have SEO-friendly URLs.
2. Keyword Research
Using keywords is important to optimizing your SEO, but to know which ones to use, you need to conduct thorough research. Unfortunately, this can take ages. So it is important to choose your keywords wisely and only use one main keyword per page. If you're at a loss for ideas, you can also research into ones your competitors are using.
3. Title Tags
When it comes to title tags, ensure that you front load your keyword and add a brand at the end. It is also crucial to make it clickable, all the while avoiding unnecessary repetitions.
4. Meta Descriptions
Meta descriptions should be concise- below 150 to 160 characters. Make sure to include the main focus keyword as soon as possible and avoid truncation.
5. Header Tags
For header tags, it's best to place a unique H1 tag on each page and use LSI keywords in H2 and H3.
6. The Content
For the main part part of your site- the content, ensure you focus on the main keyword in the first paragraph. Add internal and external links and concentrate on making the content reasonably long without sacrificing the quality.
7. User Experience
To enhance your user's' experience use scrollmaps software and heatmaps tracking. Those two coupled with friendly 404 pages and a low number of pop-ups are sure to increase traffic and repeat visitors.
8. Google Search Console
With Google Search Console (formerly known as Google webmaster tools) you can add internal links to 'higher impression' pages to help boost rankings.
9. Google Analytics
Google Analytics helps you monitor traffic changes, landing and exit pages, as well as your bounce rate.
10. Site Speed
To increase your site speed and ensure that your website loads quickly on both desktop and mobile platforms, tools like Google Page Speed Insights can come in handy.
11. Image Optimisation
When it comes to image optimisation, compressing the image size is key. Using descriptive file names also play a role in its optimization.
12. Link Building
Build links only from high domain authority sites, follow competitors backlinks and use links within the content.
13. Social Media
Social media is a huge part of marketing and Search Engine Optimization, as such it is important to be active on social media to encourage sharing of your content.
14. Google Penalty Recovery
Use Google Penalty Recovery to remove thin content, disavow links, and check for hacks or inserted links.
15. Content Promotion
To promote your site's content you can find popular content in your niche and improve on or update it. Another method is email outreach.
16. General SEO Tips and Advice
When it comes down to Search Engine Optimization in general, it's important to be patient, avoid shady tactics and learn as much as you can. Follow these sixteen tips and your SEOs will change for the better.
See the full post: Top 16 Most Effective Search Engine Optimization Tips