CTR matters for content network also?
- SEO |
I started my first Adwords campaign this week. Y'day my ads had an average CTR of 0.62% and my average CPC was 48 cents with the average position being 6.8. I started off with like 20 ads. I paused the low CTR ads, so today my average CTR is up to 1.77% with the best ones being over 3.5%. Ad position is up to 4.8 but average CPC is also up to 53 cents from 48 cents. Today I paused some more low CTR ads. So I have left about 5 ads now and tomorrow, theoretically, if I get a 3.5% average CTR, my CPC should halve right?
Will it halve or the ad position rise? Today, although my CTR more than doubled, the CPC didn't halve, I suppose that's because the position rose from 6.8 to 4.8.
Any advice as to what else I can do to fine tune this campaign would be much appreciated.
BTW, this is a placement campaign and not search.
Thanks in advance!
Chucky
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