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Why You Should Never Have Your IT Person or Department Do Your Web Marketing/SEO

by WalterLee
2 replies
  • SEO
    • |
When it comes to your company's SEO and web marketing, you might consider having your IT department handle it. Some businesses think along these lines: that IT staff should also be able to handle web design, web marketing, and SEO given that they work with computers and technology.

On the surface, these ideas may seem to make sense as a way to cut down on costs. However, using the same IT staff for your web design, SEO, and online marketing is one of the biggest mistakes that a business can make with their web strategy. The result is often ineffective SEO and online marketing that turns away customers and costs your business revenue.

Risks of Considering Your Web Designer as Web Marketing or SEO Expert
#department #marketing or seo #person #web
  • Profile picture of the author st0nec0ld
    I think it depends on the job description.
    For me IT is more on computers software and hardware, more like a support for technical issues of a computer/device. While web design, web developer and SEO are also different from each other.
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  • Profile picture of the author Hearn
    Even web designers have trouble grasping the basic concepts(not because the concepts are hard it's just that they didn't research them).

    Some things are not even entirely related to SEO.

    Webdesigner: Hey I redesigned the website.
    SEO Guy: Cool, but where are the old sub pages?
    Webdesigner: Well we have brand new URLs for sub pages. What you expected me redirect the old ones to the new ones? Or keep the old URLs?
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