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Exact match versus partial match keyterm in the H tags?

by Delta223
3 replies
  • SEO
    • |
it's hard to sensibly write an H tag like "landscaper New Orleans" but much easier to write something like "Landscaper in New Orleans."

Of course the second sentence has the word "in," which is not part of the primary key term. And if I did something like "Best landscaping service in New Orleans, Louisiana" the sentence would be even more sensible but even more diluted).

How much of a difference does this make when optimizing the page for "landscaper New Orleans"? Should I have it be exact match? Or is a sensible partial match equally as strong?
#exact #keyterm #match #partial #tags #versus
  • Profile picture of the author yukon
    Banned
    Originally Posted by Delta223 View Post

    it's hard to sensibly write an H tag like "landscaper New Orleans" but much easier to write something like "Landscaper in New Orleans."

    Of course the second sentence has the word "in," which is not part of the primary key term. And if I did something like "Best landscaping service in New Orleans, Louisiana" the sentence would be even more sensible but even more diluted).

    How much of a difference does this make when optimizing the page for "landscaper New Orleans"? Should I have it be exact match? Or is a sensible partial match equally as strong?

    • Landscaper New Orleans
    • Landscaper in New Orleans

    These are the same keywords because Google knows the word in is referencing a GEO location (New Orleans).

    Heading tags can also be alternative SERP titles.

    Your traffic will not search for a single keyword (ex: Landscaper New Orleans), they'll search for variations of your target keywords.
    • New Orleans landscape
    • Landscape contractor serving New Orleans
    • New Orleans Landscape Contractors
    • New Orleans landscape design company
    • etc...

    Use those additional keywords to help generate more SERP traffic. The extra keywords don't even have to be in the exact order, just make sure they're on the same page. Preferably in small groups of text (<p>...some text...</p>) which will show up as relevant SERP descriptions and help boost search traffic CTRs assuming you don't have a meta description tag on your page/HTML.
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  • Profile picture of the author Shay13
    One handy trick is to use colons, as Google doesn't recognise them.
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  • Profile picture of the author Shay13
    So you can use some thing like "How to find a landscaper : New Orleans"
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