To stand out, you definitely need to understand the importance of SEO which is the process of getting your site as high up as possible on Google and Bing search result pages. It may sound as a lot of work ( which in fact it is!!) for beginners. But for people who just stepped into digital marketing, I have some useful tips to give your business a kick start.
1. Carefully assess your site's current standings.
You need to follow your SEO progress regularly to find out how well it is doing on search pages. Best way to find out is by using one of the most popular tool in the market called Alexa. You can enjoy its 7 day free trial to find its actual worth for your business. It is known to enhance ranking for target keywords by providing solutions to improve your SEO
2. URLs should always be search friendly:
Let's cut to the chase: The easier your URL is to interpret, the better it is for your search engine ranking. For example the following URL www.puppyfun.co.uk/puppyhealth/vitamin is easy to read because of clear representation of keywords. Therefore, there is a greater probability of users opening up this link as compare to messy URL like this www.puppyfun.co.uk/11789/s201.htm.
3. Less emphasis on Flash, Frames and AJAX.
Always bear this rule in mind if you want great search engine optimization: Don't use Flash,Frames and AJAX. Reason behind it is that search engines look for text based content to rank your page not fancy images. Apart from that, it also makes it difficult to link back to a single page if someone is searching for a specific element from your page. For example if a client is looking for a cashmere scarf and your site has no text base keywords for that particular search then it will be impossible for your clients to open your site as an alternative. So make sure that put minimum amount of emphasis on these tools. But if you're using image based representation of your site then don't forget to add captions containing keywords along with it.
4. Always update your content.
Make sure your content is always fresh!!
5. Significance of social media.
Last but not the least you should spread out the word about your site through different social networking platforms. For example the best way in my personal opinion would be to offer some kind of incentive like a free product or discount if visitors share the link on Facebook or retweets on twitter. I think it's the best way to enhance your SEO ranking and to gain popularity among online community.
All these points are for beginners to get a general idea that how SEO works.Ofcourse, there are different advance avenues as well to effectively enhance your SEO which I would love my fellow warriors to share on this thread. Cheers J