Keywords ranking and how it affects my results

20 replies
  • SEO
  • |
We had a page ranking on first page of google for 5 keywords of low traffic. My boss ask to remove the keywords and asked to put new 5 keywords with new title, those keywords have more traffic.

After changing the keywords and title now we are no more in google search engine.. We are around 100th result of google.

Please what should I do in order to rank in first page of google
#keywords #ranking
  • Profile picture of the author Alex July
    Fire your boss!
    I don't know what to suggest. Backlinks, SME promotion? Your boss, as I see, is an authority in your comopany, let him suggest the strategy!
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  • Profile picture of the author sparrow
    I agree with Alex

    keyword ranking does not work that way as you can see

    you should of built on what was ranking with new content and build over time

    cherish every ranking and build more pages

    the only thing now is continue working for more page one rankings

    good luck
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    • Profile picture of the author davismiller097
      Originally Posted by sparrow View Post

      I agree with Alex

      keyword ranking does not work that way as you can see

      you should of built on what was ranking with new content and build over time

      cherish every ranking and build more pages

      the only thing now is continue working for more page one rankings

      good luck
      This gives some great idea, however; there are some exceptional cases where it's differently ranked irrelevant of the backlinks.
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  • Profile picture of the author happyyhome1
    First of all I would like to tell you that change of keywords in a ranked page is not a good idea to get more traffic. That page was ranking because of that keywords. If you want to rank that page for another keywords you have to work on that keywords too.
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  • Profile picture of the author Hearn
    Unless the 5 new keywords are closely related to the previous 5 and it makes sense to change the page title you should have created a new page with the 5 new keywords and promote that. The whole page should be focused on the new keywords. You can just plug in new keywords on an existing page and expect to rank.

    Your boss is a gambler and took a shot. Still, if the new keywords make more sense for that page, you might still rank soon.
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  • Profile picture of the author topcoder
    I agree with @Hearn - You should create new content and try to rank that content.

    Now their are some exceptions, but we'll need more analysis from you to determine that.

    1) Your low keyword volume, what was it (What is low to your boss?)
    2) What is the keyword volume of the new keywords?
    3) Did you check the competition of those new keywords?
    4) Did you check your domain strength vs the competition? Do you even have a chance to rank for those new keywords.
    5) What are the keyword other people are linking to your site with?
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    • Profile picture of the author jasonrp
      Originally Posted by topcoder View Post

      I agree with @Hearn - You should create new content and try to rank that content.

      Now their are some exceptions, but we'll need more analysis from you to determine that.

      1) Your low keyword volume, what was it (What is low to your boss?)
      2) What is the keyword volume of the new keywords?
      3) Did you check the competition of those new keywords?
      4) Did you check your domain strength vs the competition? Do you even have a chance to rank for those new keywords.
      5) What are the keyword other people are linking to your site with?

      He's totally right. There are so many variations and nuance to SEO. Does your boss want to be ranking for 0 things when your site doesn't have the juice to rank for the tougher keywords? He may not even know it works like that.
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  • Profile picture of the author Sheeta
    If he change back the previous title and keywords, will his page rank back within the first page again?
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    • Profile picture of the author Myonlinejourny
      Originally Posted by Sheeta View Post

      If he change back the previous title and keywords, will his page rank back within the first page again?
      Yes He has the chance if he change back the title s and descriptions on the previous situation he will attain the previous ranking but it will take time . I will suggest you to got back to your previous look and get your previous ranking as your previous keywords are low competitive . And if you are wishing to get more traffic add new page to your website with new keywords (High traffic keywords ) and start SEO .
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  • Profile picture of the author larryboy03
    Looks like your boss doesn't know much about SEO then
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    • Profile picture of the author santhoshr123
      Yes sir my boss doesn't know seo. However he is killing me .
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  • Profile picture of the author guideusonline
    You got your keyword on first position of Google that's great but as you say you did not get the good traffic than probably the problem is into your keyword monthly searches. I will recommend you to first search the keyword and the free and best tool to get this is Google keyword planner tool which is made by Google and there search for monthly searches and competition on that keyword and than you have to start writing and ranking that keyword with the help of offpage and Onpage SEO. You can also use the semrush but is not free tool it is paid tool but you can use there free trial and after that you have to purchased it.
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  • Profile picture of the author Indi IT Academy
    new keywords , mean plan should be different . you cant just rank on first page that soon
    create some back links and explore yourself on social media
    \however there is not rule to rank on 1st page all you can do is try
    what still if you want to rank higher faster than do blogger outreach
    i will say " skyscraper technique" is best in that case
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  • If you have changed keywords, title & description so it will take some time to rank well. You also have to add those keywords in content as well.

    If keywords have high competition so it will definitely take some time.
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  • Profile picture of the author johnben1444
    Here's what I see; you probably got your rankings from doing practically nothing.

    You and your boss assume just changing the title and tags to keywords you want will put your site ahead again but it all went wrong.

    Well, if you want to compete for "competitive" keyword like the term says, it's going to be "competitive" and will require some work upfront.

    Here is what you people could have done if the keywords do have some value even when it's small. You should have created a new page for the new keywords and put them into one or merge them. Or be ready to add them to the current page that is ranking and go off balance because of the changes.

    On the aspect of ranking your site, it's not going to happen overnight and it requires some set of skills even when it looks as simple as building links.

    Get a full tutorials on how to build backlinks.
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  • Profile picture of the author eWebCraft
    If you think that you have new keywords, don't mess your old ranked keywords. Just create new pages for new keywords.
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  • Profile picture of the author vovanfree
    "Once keyword is ranked , there is no need to de rank it by your self. It was the biggest mistake of your boss.But
    don't worry , try to make dofollow backlinks for new keywords. Your site will be having good PA and DA."
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  • Profile picture of the author tryfasocial
    low competition keywords come fast in first page of google bez its not have much traffic. its will take some time, work regular with white hat SEO.
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  • Profile picture of the author prakashmalhotra
    High competitive keywords take more time to rank in the search engine. The keywords you are targeting must be included in your website and even in the page title as well. Make sure you have your keywords in the home page of your website so that it can get crawled by Google quickly. After that you can start doing SEO for it. It's for sure you'll get quick response for it.
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  • Profile picture of the author Harun Sing
    Depend on competation of Keywords ranking that affects on results.
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