Now that Moz has launched a new keyword research tool, I'm debating whether to sign up to SEMrush or get a Moz pro account.
I want to be able to conduct keyword analyses and look for keyword opportunities, track search term ranking, audit backlink profiles as well as look for backlink opportunities.
I can only select one tool and was veering towards SEMrush due to their superior keyword research capabilities (compared to Moz) and their backlink checker function.
However, with the introduction of Moz's keyword research tool, I'm wondering if Moz might be the better overall package.
I've not read much on SEMrush's backlink checker function so would appreciate some advice on what overall package I should go for. I can only choose one...