SEO Google Rankings according to MOZ 2015 Rankings report

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I'm brand new in the SEO field working/training while looking to learn SEO basics. As I'm working on understanding google's top ranking factors; I searched MOZ's 2015 rankings study where I found that the top 2 items were domain and page level links, within the results the top factors behind them were number of links, authority and age of domain/pages. As I had a meeting with my boss he a different view where he indicated that keyword in the domain name is number one factor in domain along with authority and number of links. My question would be is my boss' information outdated where number of authoritative links is more important than keyword in domain which MOZ ranked 7, or is MOZ's info outdated and name in domain should be number one factor. Thank you for your help
#2015 #google #moz #rankings #report #seo
  • Profile picture of the author Cookie Monster
    To me it seems that both are right. Let's wait and see what the experts here have to say because I can't say I'm entirely sure...
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  • Profile picture of the author princetotem
    You can rank for the keywords you want to with or without the keyword being included in your domain if your overall optimisation strategy is good.
    This isn't to say having the keyword in the domain can't help, because of course it can. MOZ actually say finding a balance is key.

    "Ideally, webmasters should strike a balance between finding a catchy, unique, brand-friendly domain name and having a domain that contains keywords they are trying to target. The benefit of a keyword-rich domain is two-fold. First, the domain name itself is a ranking factor that the engines consider when calculating ranking order. Second, having relevant keywords in a domain name is beneficial because the domain name is the text that other Internet users will use as anchor text when linking. Since keywords in anchor text are an important ranking factor, having these keywords in a domain name can have a positive impact on ranking.

    In recent years Google has made several changes that have de-prioritized sites with keyword-rich domains that aren't otherwise high-quality. Having a keyword in your domain can still be beneficial, but it can also lead to closer scrutiny and a possible negative ranking effect from search engines—so tread carefully." - Moz's SEO Best Practices for Domains.

    This also may help you:
    8 Rules for How to Choose a Domain Name - Whiteboard Friday (with Rand Fishkin)
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  • Profile picture of the author yukon
    Banned
    Originally Posted by carlos0218 View Post

    I searched MOZ's 2015 rankings study where I found that the top 2 items were domain and page level links



    Figures (moz).

    There's no such thing as domain links.
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