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SEO Experts: How would you better optimize this page?

by twranks
13 replies
  • SEO
    • |
Hi warriors,
Always love the advice and tips I get from this forum. You guys are amazing! So I got a fun / helpful task for us all to work with on this section. It's gonna be fun (hopefully) for all the SEO gurus and I hope it will help the newbies in SEO understand more about it from a practical perspective.

So here it is: From an SEO and content perspective, how would you better optimize this page on the costco website?

https://www.costcophotocenter.com/HowTo/moms-to-be.aspx

Enjoy!
#experts #optimize #page #seo
  • Profile picture of the author yukon
    Banned
    Your heading tag text is terrible for SEO and the bazillion random internal links isn't helping.
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    • Profile picture of the author twranks
      Originally Posted by yukon View Post

      Your heading tag text is terrible for SEO and the bazillion random internal links isn't helping.
      Lol it's Costco's not mine... just to clarify . The point here is just to show how a good looking page can still have issues with SEO
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      • Profile picture of the author yukon
        Banned
        Originally Posted by twranks View Post

        Lol it's Costco's not mine... just to clarify . The point here is just to show how a good looking page can still have issues with SEO


        I didn't even look at the URL, just glanced at the plain text version of the webpage.

        Either way the page sucks, but... Costco is an authority with plenty of followed organic links which can still rank a crappy webpage.

        There's a HUGE difference between a crappy webpage and a crappy webpage with a great followed link profile.
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        • Profile picture of the author twranks
          Originally Posted by yukon View Post

          I didn't even look at the URL, just glanced at the plain text version of the webpage.

          Either way the page sucks, but... Costco is an authority with plenty of followed organic links which can still rank a crappy webpage.

          There's a HUGE difference between a crappy webpage and a crappy webpage with a great followed link profile.
          Btw can I ask how you got the plain text version of the webpage?
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          • Profile picture of the author yukon
            Banned
            Originally Posted by twranks View Post

            Btw can I ask how you got the plain text version of the webpage?


            There's a few ways...

            You can look at the Google cache by adding cache: to the front of a URL and search on Google Search. Then click the Text-only version link (example). If the text cache link doesn't exist then add &strip=1 to the end of the full cache URL. That will trigger a plain text cache page.

            You can also simulate a Google cache (text version) in case Google hasn't cached a webpage yet or you want to see a webpage that Google hasn't recached lately.

            Download this web/dev Firefox plugin, use the 3 plugin settings below to simulate a Google Cache (text version) of your webpage.
            • Disable all javascript
            • Disable all images
            • Disable all styles
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  • Profile picture of the author Mike Anthony
    Originally Posted by twranks View Post

    So here it is: From an SEO and content perspective, how would you better optimize this page on the costco website?

    https://www.costcophotocenter.com/HowTo/moms-to-be.aspx

    Enjoy!
    I wouldn't...not until i asked the client - in this case costco what they wanted to achieve for the page.

    If its not meant to be a point of entry or its just something creative for moms on other pages to read I might well leave it as it is...and its fine and the titles would be find for creative reasons

    You don't have to optimize every page for SEO. do you have to optimize contact pages, privacy policy pages? nope.

    One of the biggest mistakes by SEO types is they think everything has to fit into SEO. Seo is just one advertising medium on the web. Some pages shouldn't even be optimized for SEO if the traffic being driven to it is not supposed to be SEO related

    Same principle involved in sales pages and landing pages. IF you ae using media buys to drive traffic to those pages your primary concern is optimizing for conversions not SEO.
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  • Profile picture of the author mamadsouri
    The onpage is extremely poor. Links everywhere and the whole code is jumbled. No organization at all.
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  • Profile picture of the author 3wCorner
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    • Profile picture of the author SEO-Dave
      Originally Posted by 3wCorner View Post

      Whoever made the report script needs to learn some basic SEO, many of the tips are awful! Hope it's not your script?

      "Nice Work" for Nofollow links: WTF

      Social Network share buttons are missing, LOL

      "Your page rank score is low (0 out of 10)." Needs attention : yep the tool needs attention, public PR hasn't been available since April.

      The report is worse that useless.

      David
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      Freelance SEO Consultant
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      • Profile picture of the author DABK
        Remind me, please: how do social network buttons help a page rank?

        Originally Posted by SEO-Dave View Post

        Whoever made the report script needs to learn some basic SEO, many of the tips are awful! Hope it's not your script?

        "Nice Work" for Nofollow links: WTF

        Social Network share buttons are missing, LOL

        "Your page rank score is low (0 out of 10)." Needs attention : yep the tool needs attention, public PR hasn't been available since April.

        The report is worse that useless.

        David
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        • Profile picture of the author SEO-Dave
          Originally Posted by DABK View Post

          Remind me, please: how do social network buttons help a page rank?
          They don't which is why I listed it with a LOL?

          Actually having social network buttons is potentially SEO damaging, note all the issues they generate on Google's PageSpeed Insights Tool. Some can also add links which waste link benefit, some use nofollow.

          Overall, not that great SEO wise.

          David
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          Freelance SEO Consultant
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  • Profile picture of the author Reddevil007
    Guys it's ranking because it's a brand period!

    Simple as that, there is nothing to complicate about...
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    • Profile picture of the author yukon
      Banned
      Originally Posted by Reddevil007 View Post

      Guys it's ranking because it's a brand period!

      Simple as that, there is nothing to complicate about...


      Wrong.

      They would only rank because of the followed backlink profile. Branding doesn't rank anything besides the brand/domain name and only because nobody else cares.

      With your logic warriorforum.com should be ranking on the first page of Google SERPs for the keyword internet marketing yet they rank at position #62.

      Warriorforum.com is literally targeting the keyword digital marketing on all their webpages and aren't even indexed for the keyword on Google SERPs.
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  • Profile picture of the author emodafinil
    1. Keyword Research
    2. Great content (the longer, the better)
    3. Natural keyword usage
    4. Page titles
    5. Header tags
    6. Optimized URLs
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