Tips for testing Adsense on a Blog
- SEO |
I have a blog that gets fairly good traffic for my niche. Im looking at between 16k to 19k unique visitors per month, with the majority of them coming from google searches. My problem is that I feel my CTR is abnormally low, so I've tried testing placement of my ad units to see if I could increase it. Current CTR is between .70 and .85%. From everything I read, I should be able to get to at least 2-3%, and if very lucky 5-7%. To the best of my abilities, I believe I have blended the ads nicely so they look like a part of my site, and I am doing fairly well with targeting my key words. I've also been doing well with frequently updating the site, I average a new post every other day, and the blog is about 9 months old right now with a PR of 4. So on to the questions....
I've tried testing my ad units on different parts of the main page, and in different places within individual posts with no noticeable increase. I have a few questions that I am hoping someone can help me with:
1. How long do you leave the ad unit in a new place before deciding if the placement results either worked or didnt? A few days? One week? One month? Longer?
2. I have a 120 x 600 banner on the far left side of my 3 column blog which is above the fold, and the only thing above it is my main site banner and navigation. I am considering moving the two skinny columns that include this banner to the right side of the blog, but am concerned about testing a major move like that in terms of disrupting my return visitors from their normal experience. Does anyone have experience with a 3 column blog where they found the ads performed better on the right?
3. Is there truly a dip in the earnings from each click each time you move the ads, or change the formatting?
I would be grateful for any help with these topics, as I feel that I am leaving a lot of potential revenue on the table as my site continues to get more and more visitors each month. Thanks again for all of the help in the past.
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olamilekan2 -
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