This is a question ive had on my mind for a while. Which one of the below is better for search engine rankings when targeting a particular 'keyphrase'?
- backlinking to my top level domain (which contains the 'keyphrase' in the domain name); or
- backlinking to a post within that domain (which contains the 'keyphrase' in the page url as well)
Currently, while doing article marketing, I do both the above ie. 2 links within the article. But would any of you have any insight into whether it is actually more effective to target one method over the other?
Note: My 'keyphrase' would be the anchor text for the backlink, ie. the keyphrase I am aiming to rank for in the search engines.