What's content outreach in the first place?
It's when you contact an author / blogger to send a suggestion or correction, and they link back to one of your blog post or homepage.
I personally think that it's the most efficient way to get valuable backlinks in 2016. As someone who was new to the SEO world, what I did was putting the term "how to do content outreach" on Google. I will click on the first few result.
Surprisingly they all provide the same template and techniques. And unsurprisingly, none of them work as advertised.
Here's my experiments.
As mentioned, the template that you often find on the internet will not work. Instead, give it a little personal touch. What I did was approaching the author with a question or problem. This will guarantee to capture their attention and eventually they will reply back to you.
After that hit them with your link. Be like you found the solution to that problem, and you found it on this site aka add your blog post next to it .
I have a lot of success with this technique rather than the template that a lot of top-notch bloggers provide.