Increased rankings, decreased traffic

5 replies
  • SEO
  • |
Hey there. We have a website for an online dating agency that's been around for a while, and it seemed to really get a lot of traffic back in the latter half of 2012 and throughout 2013 before declining, possibly due to Penguin/Panda issues.

Now, currently, we're not under the impression that the site is still suffering from Penguin or Panda (nor any manual penalty), because the site can rank normally on page 1 in Google, and in the last 6 months, we've attained several new page 1 rankings for terms as broad and competitive as "dating agency."

Still, despite this, the site's organic Google traffic has actually decreased in the past year.

Attached is a snapshot from SEM Rush that shows the ups and downs in organic traffic over the past few years.

My question: does anyone else experience something like this? You get new rankings for terms that are competitive and have search volume, and yet it doesn't seem to impact traffic... Any ideas?
#decreased #increased #rankings #traffic
  • Profile picture of the author onegoodman
    If you targeting the wrong keywords, that could be the cause, other pages with higher traffic may dropped down.

    Have you done keyword research for the site ?
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  • Profile picture of the author writeaway
    Check your keywords' trends

    There ARE downward trending keywords

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  • Profile picture of the author webby0031
    you already are using semrush that should give you everything you need to know
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  • Profile picture of the author petermei
    We've had this problem too, though our website is focused on news... We just worked around on our links, upped the amount of kw focused content and bombarded our website with bought traffic from both ultimatewebstraffic and fiverr... things got better at least...
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  • Profile picture of the author n3o
    do you own dating ?
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