Pruning your PPC campaigns
- SEO |
When dealing with a large number of keywords, it can get time consuming to tweak bids and test ads. So what process do you go through to prune your keywords? When do you decide that you will delete the keyword from the adgroup, or pause it, or go to work on it.
This is an area that I have the most conceptual problems with, since there are many conflicts that I can see. But before I comment on those, I would like to see what others do.
Thanks,
Jon
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Dave Ward -
Thanks
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Jon12345 -
Thanks
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Dave Ward -
Thanks
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Jon12345 -
Thanks - 1 reply
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Dave Ward -
Thanks
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