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PR SEO - Negative SEO doubts

by nicoms91
4 replies
  • SEO
    • |
Hey guys!

I am working for a couple of well known personalities in my country, working on their reputation and the results Google shows for their name and related kws.

My question is, I see big news articles that are negative for my clients. The best approach to take them down is:

1. Try to position high authoritative pages, like Facebook, LinkedIn, twitter. Maybe also buying an article in a good authoritative newspaper and blast it with a couple of links.

2. Try to do negative SEO to the newspapers articles, do Google penalize and remove them of the SERPs.

Thanks in advance for your help!
#doubts #negative #seo
  • Profile picture of the author MikeFriedman
    If you try #2, you are likely to just make those articles rank better.
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  • Profile picture of the author topcoder
    Yeah, stay away from #2 it can backfire. Google is not going to see a newspaper as a negative site.

    Stick with #1

    Also those negative news articles might be helping you rank your clients better.

    If the negative news articles are false or malicious, then you can take legal action (depending on the country) and get those articles revised.
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  • Profile picture of the author dave_hermansen
    The new Penguin 4.0 makes negative SEO virtually impossible. You'll just be wasting a lot of time creating bad links that Google now just ignores (no more penalties for shady links).
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  • Profile picture of the author vic1
    I would suggest putting out "big news articles" that are positive (or rebuttals to the bad news) for your clients.
    And a lot of them; not spam but good stuff.

    I use a similar approach when helping clients overcome a poor review; always answer poor reviews because they don't disappear so you might as well get your side of the story out there and get more new reviews to help push the bad ones out of the way.
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