I work for a company who is going through a site redesign. We rank really well for some high volume very competitive keywords so I'm concerned over every change that is being proposed. Perhaps I am overthinking this but I am of the mind that it is often better to be safe than sorry and I have heard way too many horror stories related to site moves and redesigns negatively impacting organic rank.
One thing I am working on now is the navigation. Our designer wants to simplify the anchor text which currently is very targeted. For example, let's say I sell vacation packages to multiple destinations. Some of the options would be as follows:
Italy bus tours
Italy wine tours
What would be the impact of removing "Italy" from the anchor text in the navigation? I've heard mixed things about this in other forums.