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Keyword Research vs Ranking

by wolfmmiii
3 replies
  • SEO
    • |
Hello all...

I understand that I should use "phrase match" when researching long tail keywords. I can usually rank on the first page of google for the long tails when searching with quotes. However, most people do not use quotes when searching.

Just because I can rank on page 1 when using quotes, that doesn't mean I'll rank for the same term without quotes.

What am I missing? How do I ensure I rank for my longtail keywords when searched for without quotes?

Thanks

Tom
#keyword #ranking #research
  • Profile picture of the author ajparker
    Exact matching is the same as what people are searching with.

    What does it take to get the top result for exact matching?
    Usually, backlinks targeting the exact keyword phrase you're looking for.

    How many?
    It depends on the competition. Try the exact match search and check the backlinks of the top sites. It really helps to check the anchor text and not just look at the number, you may be able to knock of a site with hundreds of backlinks by just having better targeted backlinks.
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    • Profile picture of the author dburk
      Hi Tom,

      I think your confusion is the result of misusing the terminology of the industry. "Exact match" is a term used in the AdWords advertising program and it refers to one of the conditions required to generate an impression for your advertisement. It is in no way related to a search using text within quotes.

      Likewise, "phrase match" is also a term used in the AdWords program and has nothing to do with using quotes in your Google searches.

      Most folks pick up these terms when reading comments from people discussing the AdWords Keyword Tool and are simply using the terminology out of context. The significants of quote marks are defined by the context in which they are used. The use of quotation marks in search strings have absolutely no relationship to the use of quotation marks in the AdWords web interface.

      If you are using the AdWords Keyword Tool to learn the Search Volume of a particular keyword then you must use the "Exact Match" setting to retrieve that information (assuming a muti-word phrase). Forget about searches with quotation marks, the keyword tool doesn't retrieve that data and it's not meaningful in the context of using this tool.

      (Exact Match Setting) = (Search volume of keyword without quotation marks.)
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      • Profile picture of the author Joshua.E1
        I agree with dburk that you have been confused.

        If you want to find out if your are rank high for the keyword, just type in the long tail keywords without anything and click search.

        This way, Google is telling you the truth where you rank in their search engines.

        In order for you to rank high on Google, you will need to do on page optimization for your web page and back linking to your web page as well.

        You might want to consider doing your keyword research again, to find out what is the market you want to be in, and what are the related keywords.

        And I recommend you to use keyword research tool to help you, recently I purchased one very useful and reliable tool, and I have done a review on the tool.

        Click Keyword Research Pro Review to find out more.
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