Hi mattdicken,

By the way you asked the question it seems clear that you are unafmiliar with either of these tools so here are the short definitions:





There is no one major difference, they are 100% different. The only thing they have in common is that they are both provided for free by Google, and they both allow you to see and do things related to your website.

Google Search Console allows you to:

• Submit and check a sitemap.
• Check and set the crawl rate, and view statistics about when Googlebot accesses a particular site.
• Write and check a robots.txt file to help discover pages that are blocked in robots.txt accidentally.
• List internal and external pages that link to the site.
• Get a list of links which Googlebot had difficulty crawling, including the error that Googlebot received when accessing the URLs in question.
• See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings. (Previously named 'Search Queries'; rebranded May 20, 2015 to 'Search Analytics' with extended filter possibilities for devices, search types and date periods).
• Set a preferred domain (e.g. prefer example.com over http://www.example.com or vice versa), which determines how the site URL is displayed in SERPs.
• Highlight to Google Search elements of structured data which are used to enrich search hit entries (released in December 2012 as Google Data Highlighter).
• Demote Sitelinks for certain search results.
• Receive notifications from Google for manual penalties.
• Provide access to an API to add, change and delete listings and list crawl errors.

Google Analytics lets you measure your advertising ROI as well as track your web, mobile, video, and social networking sites and applications. Google analytics collects marketing data and displays it in Dashboards and reports for analysis. There are far too many features in Google analytics to list them all in a forum thread, just start using it if you haven't already started. All serious marketers do.

By the way, you can link your Google Search Console to Google Analytics to get even more marketing data into your analytics reports and dashboards.

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Google Analytics is meant to give a picture of who is coming to a website, how many hits a site gets, how people are finding the site and what content is popular.Webmaster tools differ in that they are designed to provide a picture on how a website is seen by a search engine.

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Google analytics: It is used to know about the more traffic, bounce rate, find out the total visitors on the website.
Google Webmasters: It is used to provide the valuable information about the website how to increase your website visibility.

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In simple terms Google Analytics service is free and also premium to those who want some added features usually used for data analysis of the site while Google Search Console focusing within your site's internal structures, problem issues, crawling, indexing, etc.

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