Four good tips for local SEO
- SEO |
Hi, Im currently working for several clients, helping them with their Local SEO. I believe Local SEO is the best way local businesses can build a strong online presence, and im sure you all agree with this statement.
People these days dont use the local yellow pages for searching for companies or places to buy products or services, they use the internet, and in particular, Google, thats why local SEO is so important, if you build a good rank in your location, customers will came to your place very fast.
But local SEO is not an easy thing to do, it can get very complicated in big cities or states, specially if your competition is working on their SEO as well, so we all need to be updated with our techniques and make some efforts for improving everyday.
I've compiled some techniques to accelerate local SEO that I think you will find quite useful:
Building a community: A lot of people out there thinks that the internet is a close and privatized space, that some how corporations controls everything we say and think here, its actually quite funny because they are actually using the "closed and privatized" internet for saying that.
I disagree with that statement, mainly because I believe the main benefit of internet is the possibility to build communities, and community building can be very important for local SEO, thats why I always encourage my clients to include comment sections on their website, and to encourage their clients to use those sections for leaving reviews, opinion, or even critics!. Generating some real engagement through this way will surely boost your rank!.
Mobility is more important than you think: Its may seem quite obvious to say this, but in my experience, clients dont fully understand this, and we need to make them understand it: having mobile adapted websites its extremely important!:
A study that was conducted a few years ago, showed that 46% of customers used their smartphone for researching local products or services, if that people came across an ugly website that is not adapted to their phones, they will never come back.
Using Pinterest as a way to increase local traffic:This may also seem quite obvius if you have same experience on Local SEO, but believe me, clients dont know it.
The geographical features of Pinterest are a very powerful tool for getting local traffic, specially in big cities were Pinterest has a good penetration.
Local reviews: Again, this one might also seem quite obvious, but is not!, just last week, I had a strong disagreement with a client because he didnt wanted to encourage people to review his work on places like Yelp, he was extremely scared about this, he was afraid of getting bad reviews. I patiently talked with him and convinced him that if he didnt ask for the reviews, the reviews would probably came all the same, so asking for reviews is a good way of controlling that process, and building a solid rank on Google as well.
People these days dont use the local yellow pages for searching for companies or places to buy products or services, they use the internet, and in particular, Google, thats why local SEO is so important, if you build a good rank in your location, customers will came to your place very fast.
But local SEO is not an easy thing to do, it can get very complicated in big cities or states, specially if your competition is working on their SEO as well, so we all need to be updated with our techniques and make some efforts for improving everyday.
I've compiled some techniques to accelerate local SEO that I think you will find quite useful:
Building a community: A lot of people out there thinks that the internet is a close and privatized space, that some how corporations controls everything we say and think here, its actually quite funny because they are actually using the "closed and privatized" internet for saying that.
I disagree with that statement, mainly because I believe the main benefit of internet is the possibility to build communities, and community building can be very important for local SEO, thats why I always encourage my clients to include comment sections on their website, and to encourage their clients to use those sections for leaving reviews, opinion, or even critics!. Generating some real engagement through this way will surely boost your rank!.
Mobility is more important than you think: Its may seem quite obvious to say this, but in my experience, clients dont fully understand this, and we need to make them understand it: having mobile adapted websites its extremely important!:
A study that was conducted a few years ago, showed that 46% of customers used their smartphone for researching local products or services, if that people came across an ugly website that is not adapted to their phones, they will never come back.
Using Pinterest as a way to increase local traffic:This may also seem quite obvius if you have same experience on Local SEO, but believe me, clients dont know it.
The geographical features of Pinterest are a very powerful tool for getting local traffic, specially in big cities were Pinterest has a good penetration.
Local reviews: Again, this one might also seem quite obvious, but is not!, just last week, I had a strong disagreement with a client because he didnt wanted to encourage people to review his work on places like Yelp, he was extremely scared about this, he was afraid of getting bad reviews. I patiently talked with him and convinced him that if he didnt ask for the reviews, the reviews would probably came all the same, so asking for reviews is a good way of controlling that process, and building a solid rank on Google as well.
If you were disappointed in your results today, lower your standards tomorrow.
We will improve your Maps SEO!