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How can you get SEO traffic in a hard niche?

by silveroaks
8 replies
  • SEO
    • |
Ok, this question is about finding traffic in hard niches. Just for info, I'd like to talk a bit about the hard niche first. I believe, there's no formal definition, but I'm referring to businesses that operate in niches that:
 have small online audiences
 have lots of SEO competition
 are hard to get links in (there aren't many blogs or sites that seem to link out)
 are "boring" (I'll expand on this throughout the article with specific examples)
This is one of the biggest challenges I face when it comes to SEO. You guys can read about tons of different SEO tactics on various blogs, but I need to ask, do they really work? I think, not everyone wonders about this because they know that common SEO tactics will work for them, no problem. But its not that simple for everyone. Your business may operate in a "hard" niche. And it's true, SEO is more difficult in these niches, so not all tactics will work. I've worked with many clients in hard niches and this is by far the toughest thing to do for me. A little help from your personal experiences would be appreciated.
#hard #niche #seo #traffic
  • Profile picture of the author MikeFriedman
    It's really no different than ranking in easy niches. You just have to scale up the efforts significantly.

    Links are the #1 ranking factor. If you cannot find sites willing to link to you, then build the type of sites that you would want links from and create the links yourself.
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  • Profile picture of the author Julio
    What I am starting to learn about SEO that it's a set it and forget it type of thing. Like you set your website built content and just forget about traffic at the beginning of your website being online and just let it grow traffic unless you pay for it.
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  • Profile picture of the author toysoldier80
    I will give you my Top 3 ways to avoid SEO Mistakes. Avoiding mistakes will allow you to optimize your site fully and be able to gain the maximum traffic for your site.

    #1 Is Avoiding Spamming your Backlinks

    Getting good Backlinks are the hardest things to achieve. So people join various black hat sites or start spamming there links on every or any site they can get there hands on. This destroys your reputation within the online community and places your site in a sandbox where google may not rank your site at all.

    The flip side however is utilizing these spammy link sites to gain traffic to your site. Sometimes these sites are highly targeted because if your an experienced marketer, you may run into people who are not as experienced in various groups, forums etc, where they allow you to create a profile. They will recognize you as an authority figure and gravitate to the link on your profile or signature file, emails, etc. These people will join your team, seek you out, and you will be able to share your expertise so they will be able to share in your success.

    #2 Avoid Bad Keywords

    One of the best things you can do is avoid bad keywords. Take the time to research your keywords fully utilizing a site like MOZ where they have a detailed Keyword Tool. Avoiding this mistake will allow you to find highly targeted keywords that will skyrocket your sites traffic. By utilizing a long tail keyword, or a group of long tail keywords, in a hard niche, you will set yourself up for hoards of traffic as well. If you use the common keywords that authority sites have already Ranked for, your site will have little or no chance to rank for them.

    #3 Do Not Forget To UPDATE

    Many times you will create a great SEO Friendly Site and not maintain it. Keeping up with changes will allow you to keep up with your competition. You may need to change your keywords, optimize it to keep up with rule changes etc.
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  • Profile picture of the author akashvajpayee
    Metadata
    When designing your web site, each page includes a space between the <head> tags to insert metadata, or information about the contents of your page.

    Use ALT tags
    Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial especially for those who use text-only browsers.

    Have a link-worthy site
    Focus on creating relevant links within the text. Instead of having click here” links, try writing out the name of the destination. Click here has no search engine value beyond the attached URL, whereas Michigan Tech Enterprise Program is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.
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  • Profile picture of the author ankurchabda
    Target the right keywords. One of the biggest mistakes that web sites make is targeting the wrong keywords.
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  • Profile picture of the author BAC
    you should target long tail keyword instead of shorter ones.
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  • Profile picture of the author luciesmazanska
    It’s one of the biggest challenges when it comes to SEO.
    when you won’t be able to beat all your competitors. Target those keywords your competitor don’t think that those words are worth their time. But you’re smarter than that. i am talking about long-tail keywords here—longer, more descriptive keywords that have lower search volumes. Rank these keywords and get traffic.
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  • Profile picture of the author dave_hermansen
    Well, I wouldn't build a website in the first place until I had thoroughly researched all of the different keyword phases I had a good chance of ranking for that got a decent amount of searches. If there are very good profits ($60 or more per sale) it's a different story because I can drive traffic from PPC and not worry about SEO at all. I'm just not wasting my time on a product niche that doesn't have any potential for good traffic from low competition keyword phrases. There are too many other good niches out there.
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