Question about duplicate content

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1. Im creating website for apartment/holiday homes advertising, i saw a lot of times owner of apartment have one description for his apartment and publish that description on every website he adverstise his apartment. I found same description of that apartment on many websites like booking.com homeaway, holidaylettings, airbnb etc. How does google treat that same content on many different websites, there are plenty of examples like this. Im worried will google punish my website, and consider my website copied that text from biger websites.

2. Second question is about meta description. When new apartment is added to website, website automaticly generate meta title and meta description, titles will always be unique, but i saw for meta description big websites always use same description just the name of apartments change. Ill put example below so you can understand me better.

If you search in google " villa triana" it will show expedia link on this apartment with meta description:
Villa Triana - read reviews, look at the photos and get great deals. Book now with Expedia now and save!

for "villa julian" description is the same only name of apartment change:
Villa Julian - read reviews, look at the photos and get great deals. Book now with Expedia now and save!

You can see they put always same meta description,just name of apartment automatically change. Is this considered as duplicate content if 90% of description is the same. Im planing to use this same method, so i need advice from some seo expert. Tell me if i should tell my webmaster to use some codes to avoid google punishment or something, also if there is some advice on first question please help. Thank you all in advance
#search engine optimization #content #duplicate #question
  • Same content on different websites is fine.

    It's when you have repetitive content on the SAME site you get into an issue with "duplicate content".

    This is from nearly a decade of doing SEO, having ranked for 1000s of words, and survived all the silly named updates.
    • [ 1 ] Thanks
    • [1] reply
    • Thank you very much. Can you tell me opinion on 2. Question if you have
      • [1] reply
  • 1. Google doesn't care.

    2. Meta descriptions are not a ranking factor. Google really does not care about them either.
    • [ 1 ] Thanks
  • Banned
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  • Thank you. I readed google guideliness from matt, he said meta description should be unique also. Is the description example from question 2 considered unique if only name changes?
  • Don't take this the wrong way, but if you see multiple other companies doing it with success, then right there is your answer. There is no need to ask a bunch of strangers on a forum full of misinformation. Trust what you are seeing in the SERPs.
    • [1] reply
    • Yes thats what i was thinking too, just wanted confirmation. My web desinger is telling me that method will get me penalized, and these big companies are going to get penalized one day, so it made me question it.
      • [1] reply
  • Also i readed for good ranking, page must have unique and quality content. If i for example copy text from wikipedia that is realy good quality and explain topic in depth with photos, is that considered good quality and unique text, since its unique on my website?
  • if you can answer one more question.
    If website have page in english language for example, www.expedia.com/holidayhome3/en and you change language to french www.expedia.com/holidayhome3/fr. You can see url on end changed from "en" to "fr", is that considered as a same page or not. Im asking becouse i would have same content in english on few different languages for the same obejct (house or apartment), owners of apartments often dont upload description on all languages. Same thing i saw on booking.com, it shows english language description on hotel/apartment page, when you change language to swedish or some other, it translates website to swedish but the object description is still in english.

    If i leave english description, on another languages page, should i use some code for google not to crawl that text, i dont want google to consider it as a duplicate content on few pages
  • U can change the contect fill it with needed keys so it will be yours content
  • [DELETED]
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    Question about duplicate content

    1. Im creating website for apartment/holiday homes advertising, i saw a lot of times owner of apartment have one description for his apartment and publish that description on every website he adverstise his apartment. I found same description of that apartment on many websites like booking.com homeaway, holidaylettings, airbnb etc. How does google treat that same content on many different websites, there are plenty of examples like this. Im worried will google punish my website, and consider my website copied that text from biger websites. 2. Second question is about meta description. When new apartment is added to website, website automaticly generate meta title and meta description, titles will always be unique, but i saw for meta description big websites always use same description just the name of apartments change. Ill put example below so you can understand me better.