Tell me what you know about quality score

by TeaCozy 10 replies
I have been grabbing things here and there about quality score, I am sure there is lots more to know.

I know I should:

- Organise my keyword database
- Make sure I am using quality keywords
- Have keyword optimised landing pages and website pages
- Create and publish optimised ad copy
- Have pages that load quickly

What else am i missing?

Id appreciate your guidance on how else to ensure I achieve a high quality score on Google.
#search engine optimization #quality #score
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  • Quality score comprises of a lot of factors this includes on-page SEO, content, backlinks, domain age, PA & DA, among others. If you want to get a high-quality score or improve your quality score, then stick to white hat SEO and choose quality over quantity.
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    • Profile picture of the author sreejanniyogi
      Originally Posted by affilorama-portal View Post

      Quality score comprises of a lot of factors this includes on-page SEO, content, backlinks, domain age, PA & DA, among others. If you want to get a high-quality score or improve your quality score, then stick to white hat SEO and choose quality over quantity.
      Follow this. Its totally spot on.
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  • Profile picture of the author Chennaicar
    Keyword Quality Score has a major impact on both the success and the costs of your pay-per-click (PPC) marketing campaigns. High keyword Quality Scores mean you end up paying less for more ad exposure and higher conversion rates.
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  • A Google Quality Score is a score assigned to your Google AdWords ad groups, based on a calculation of a keyword's relevance to its associated ad text, landing page and the user's search terms. A higher Google Quality Score leads to better ad placement (or ad ranking) at lower costs.
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  • Profile picture of the author KylieSweet
    Aside from keyword relevance in quality score your bid in the keyword also affects your rank or ad placement in the search results.
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  • Profile picture of the author TeaCozy
    Thanks everyone.

    I'll do some more reading up on this as well.

    I appreciate your comments.
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  • Profile picture of the author sparrow
    know your competition

    quality score means nothing if you can't be found for the wrong keywords

    you need to be found everywhere and if your trying to compete for impossible keywords then quality score means nothing

    what we have found from our testing lately is user interactions once you are found, and from that we are noticing higher rankings if your users are staying on your sites longer you are ranking higher

    key thing is testing, if you don't test you don't know and what ever advice you get from anyone who does not test and repeats what gurus put out there is just opinion from where I stand
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  • Profile picture of the author MikeFriedman
    I know that Quality Score has nothing to do with SEO and I have no idea why you posted this thread in an SEO subforum.
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    • Profile picture of the author TeaCozy
      Originally Posted by MikeFriedman View Post

      I know that Quality Score has nothing to do with SEO and I have no idea why you posted this thread in an SEO subforum.
      Mike,

      I think it has a lot to do with SEO, but you're probably more in the know where this thread is best placed.

      Where should it be moved to?
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      • Profile picture of the author MikeFriedman
        Originally Posted by TeaCozy View Post

        Mike,

        I think it has a lot to do with SEO, but you're probably more in the know where this thread is best placed.

        Where should it be moved to?

        QS has to do with AdWords, not SEO.
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