SEO. What to do before you launch your Website

Hello everybody! I wanted to write a short list of some of the steps i make sure i do before i launch a site or a client site. This are really the basics and most people know this information but hopefully will help someone.


1. Make sure your website has SEO friendly URLs.

2. All title tags are unique, have a maximum of 70 characters and begin with your target keyword

3. All description tags are unique, have a maximum of 160 characters and include your target keyword

4. All pages have H1 and (optional) H2 tags

5. All your images have SEO friendly names, use keywords and have alt tags

6. Create your sitemap.xml

7. robots.txt are found

8. Get rid of inline css and javascripts

9. Make sure you have added your domain to Google Webmaster Tools (and Bing Webmaster tools) and check for 404/500 errors, duplicate content, 301/302 redirect (you can use screamingfrog for this)

10. Install Google Analytics

11. Submit your site to DMOZ

12. Make sure your website is mobile friendly

13. Buy and install an SSL certificate if you don't have one

14. Make sure your site loads fast

15. Create your Social Media profiles (G+, Facebook, Twitter, Linkedin, Instagram, Pinterest, etc.)

This is some basic stuff but hopefully will help someone that is starting and is on the way of building their online business.

TC