Keyword optimization help needed

2 replies
  • SEO
  • |
I have a group of keywords that I want to work with. The top two are two-word phrases, one is the plural of the other. For example:

black widget
black widgets

If I want to make two pages, one optimized for each, would it work to have one of them something like "black widget supplies" in order to make more logical sense to have a second page? Or do I ignore useability/function and just go after the keywords?

In other words, if I optimize for "black widget supplies" won't it also by default be picked up for "black widget?" Of course, I could use either or both phrases for backlinks.
#keyword #needed #optimization

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