Important SEO Themes of 2017
- SEO |
If you're new to the game, needing to brush up, or a seasoned veteran in the SEO game and you're looking for some of the latest ideas on SEO, look no further. Internet marketing is one of the fastest moving fields - while plumbers are fixing pipes the same ways that they were 10 years ago, the entire climate of internet marketing and SEO changes on an almost yearly basis. Every year it seems that a new update comes out that keeps people guessing and on their toes, and we have to up the ante. Here are a few SEO strategies that will become even more prominent in 2017.
1. B2C Video Content
Video production costs are falling, and successful marketers know that their audience will be far more engaged and persuaded by a great video than by an article or a sales landing page. Video content feels more real - you're actually able to showcase yourself and humanize your brand, and if you've already got great charisma, that's going to come across even more in your video content. YouTube content is also incredible now - Google would never slap itself, would it? Expect your YT content to get an easy ride on the SERPs in 2017.
2. Mobile Marketing
This is such an obvious trend that it almost isn't worth mentioning, but so many websites are getting more than 50% of their traffic from mobile devices that responsiveness on phones and tablets as well as monetization strategies geared specifically towards those devices are going to be compulsory in the coming year - without them you'll really fail to capitalize in your niches of interest.
3. Digital Assistants
With Siri, Cortana, and even Amazon's Echo, people are getting more and more comfortable speaking into their phone and asking questions instead of typing in searches. This is related to mobile marketing because these types of assistants aren't commonly being used on desktops or laptops just yet. Search engines will need to start accounting for people who use natural language to ask questions and index materials accordingly to provide great results. You'll have to gear your content and optimization efforts more towards how someone would ask a question than the search terms that people type in - there's a difference!
Pay attention to these coming changes and reap great rewards with your SEO efforts in 2017!
1. B2C Video Content
Video production costs are falling, and successful marketers know that their audience will be far more engaged and persuaded by a great video than by an article or a sales landing page. Video content feels more real - you're actually able to showcase yourself and humanize your brand, and if you've already got great charisma, that's going to come across even more in your video content. YouTube content is also incredible now - Google would never slap itself, would it? Expect your YT content to get an easy ride on the SERPs in 2017.
2. Mobile Marketing
This is such an obvious trend that it almost isn't worth mentioning, but so many websites are getting more than 50% of their traffic from mobile devices that responsiveness on phones and tablets as well as monetization strategies geared specifically towards those devices are going to be compulsory in the coming year - without them you'll really fail to capitalize in your niches of interest.
3. Digital Assistants
With Siri, Cortana, and even Amazon's Echo, people are getting more and more comfortable speaking into their phone and asking questions instead of typing in searches. This is related to mobile marketing because these types of assistants aren't commonly being used on desktops or laptops just yet. Search engines will need to start accounting for people who use natural language to ask questions and index materials accordingly to provide great results. You'll have to gear your content and optimization efforts more towards how someone would ask a question than the search terms that people type in - there's a difference!
Pay attention to these coming changes and reap great rewards with your SEO efforts in 2017!
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