How to know which kw's are easy or hard to rank for?

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Can you guys help me fully understand this concept please? How would you know when doing kw research if a kw will be easy or hard to rank for?
#easy #hard #rank
  • Profile picture of the author Woomeister
    Use the keyword in your googole adwords account keyword tool, if you have one. If you don't you should have.

    You can then glean some information about the competition levels for certain terms.

    I am currently chasing keywords for a site with 4400 and 2200 searches monthly. The adword competition for this is 'low', this does not mean it will be easier to rank necessarily but it will likely be easier than a keyword that has high ad competition. I have position 9 and 12 so far and this is in the weight loss niche, so is very good considering ho far into the campaign I am.

    This is by no means a conclusive way, but its an easy start.
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    • Profile picture of the author S7rikers
      Originally Posted by Woomeister View Post

      I am currently chasing keywords for a site with 4400 and 2200 searches monthly. The adword competition for this is 'low', this does not mean it will be easier to rank necessarily but it will likely be easier than a keyword that has high ad competition..
      ad competition honestly has nothing to do with rank difficulty, a high comp to a low comp can have vastly different competition for the SEO side, there is plenty of high comp ads that have very little to no SEO competition.

      It is a very bad idea to base competition off the ads saying High or Low.

      There is much easier ways to find the competition for a keyword and going off ad comp is a nono
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      • Profile picture of the author Woomeister
        Originally Posted by S7rikers View Post

        ad competition honestly has nothing to do with rank difficulty, a high comp to a low comp can have vastly different competition for the SEO side, there is plenty of high comp ads that have very little to no SEO competition.

        It is a very bad idea to base competition off the ads saying High or Low.

        There is much easier ways to find the competition for a keyword and going off ad comp is a nono
        You obviously didn't read my post very well did you?

        Market samurai...hahaha
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      • Profile picture of the author SEOGhost
        Originally Posted by S7rikers View Post


        There is much easier ways to find the competition for a keyword and going off ad comp is a nono
        Okay. Then what are they?

        I hate when people on here make statements like this and then don't back it up with facts.
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  • Profile picture of the author michaelkoehler92
    I personally use Kwfinder and Keysearch from time to time for analyzing that but make sure you should not rely on those tools since they are not consistent.

    Best is to check top 10 websites of a keyword and do the analysis of it.
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  • Profile picture of the author yukon
    Banned
    SERP competition is like porn, you know it when you see it.


    Seriously...
    1. Does the ranked competition page have the keyword in the SERP title?
    2. Is the ranked page (domain) a well established authority that's simply ranking from a massive followed backlink profile?
    3. Does a site:domain.com intitle:"keyword here" return multiple internal pages that are targeting the keyword?
    4. Does the ranked page (domain) have a bunch of internal links propping up the ranked page?
    5. Does the followed backlink profile show exact/similar keyword anchor-text links targeting the keyword?
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  • Profile picture of the author seohunter2016
    There are a lot tools in marketplace. especially you can use google keyword planner thats free for everyone. i will suggest to use low or medium quality keywords because it will give you more instpiration your next work.
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  • Profile picture of the author S7rikers
    Easy ways to find the keyword difficulty the program I use and love is Keyword Analysis Tool - Market Samurai ( no this is not a affiliate link ) They have a free trial.

    There is many free ways to look at keyword difficulty but they do take a lot of time compared to just using a program designed for it.
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    • Profile picture of the author MikeFriedman
      Originally Posted by S7rikers View Post

      Easy ways to find the keyword difficulty the program I use and love is Keyword Analysis Tool - Market Samurai ( no this is not a affiliate link ) They have a free trial.

      There is many free ways to look at keyword difficulty but they do take a lot of time compared to just using a program designed for it.

      Market Samurai is a giant waste of time for determining keyword difficulty. It relies on a bunch of useless, or near useless, metrics like the number of results in the SERP, the number of results with the keyword in their title tag in the SERP, domain age, etc.

      Your competition is the top 3 websites. None of that other stuff matters.
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      • Profile picture of the author S7rikers
        Originally Posted by MikeFriedman View Post

        Market Samurai is a giant waste of time for determining keyword difficulty. It relies on a bunch of useless, or near useless, metrics like the number of results in the SERP, the number of results with the keyword in their title tag in the SERP, domain age, etc.

        Your competition is the top 3 websites. None of that other stuff matters.
        if that was true then my website would not be making me a very healthy living I always use market samurai, just because you don't really know how to use market samurai does not mean its a waste.
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        • Profile picture of the author MikeFriedman
          Originally Posted by S7rikers View Post

          if that was true then my website would not be making me a very healthy living I always use market samurai, just because you don't really know how to use market samurai does not mean its a waste.
          Lol.. yeah ok. It's not complicated to use. It's just a waste.

          None of the stuff Market Samurai tells you has a thing to do with SEO competition.
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  • Profile picture of the author mikehende
    When I do kw research I look at the common top competition sites for different kw's so I have a good idea of who my competition is. What I am not clear on is how to determine how difficult it will be for me to rank for their kw's? Exactly what is it that you guys will see which will tell you not to use the same kw's they are using?
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    • Profile picture of the author MikeFriedman
      Originally Posted by mikehende View Post

      When I do kw research I look at the common top competition sites for different kw's so I have a good idea of who my competition is. What I am not clear on is how to determine how difficult it will be for me to rank for their kw's? Exactly what is it that you guys will see which will tell you not to use the same kw's they are using?
      You are trying to rank for computer repair, website design, etc. type of keywords in New York City.

      You really do not need to waste time trying to decide which keywords will be hard to rank for. Just assume they ALL will be hard to rank for, which they probably will be.

      You are in New York City. Keyword difficulty in New York City is easy to determine. They are all highly competitive and going to be difficult to rank.

      There you go. Problem solved.
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  • Profile picture of the author AndyBlackSEO
    I developed a software tool recently for EXACTLY this called Video Keyword Spy. VideoKeywordSpy.com

    However, it is purely from a video point of view (ranking videos on page 1 of Google). Not for traditional sites and web pages.
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  • Profile picture of the author smithrose79
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    • Profile picture of the author yukon
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      Originally Posted by smithrose79 View Post

      Ya it is a great qus that how can we know which keyword is easy or hard. Adword is the mother-tools for keyword but not proper for research.You need to another tools like Longtail pro ,Kw finder,Smrush and other for research.
      In longtail pro KC under 30 with average search volume is proper or easy keyword,In kw finder SD under 50 with average search volume is ok for ranking factor.But 1st and better result you need to purchase that tools with a huge amount.

      Or go to fiverr and hire some one with cheap rate.Thx
      Here is link


      Sure, a buyer should base their entire online business on keywords provided by some shizzle in Bangledash that could care less If the buyer has SEO skills to match the keyword list.

      It's like buying a fast car at a flea market and living in New York City. Now what?
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  • Profile picture of the author Stark Edge
    Please check that keywords that you choose are the most important factors that decide whether you succeed or not. If you target the wrong keywords, you'll waste a lot of time, energy and money.

    Single words cannot be promoted effectively. For example, it is not likely that someone looking for "women’s dating life" is going to type just "life" into the search box.

    Another disadvantage of one-word keywords is that they are very competitive. You will be competing with millions of other pages for a search engine's attention. It is unrealistic to think that a new website could rank number one on a popular phrase like "dating." More established companies, who have been on the Internet for several years, will have the big advantage of high link popularity.

    So I suggest you to go for long tail keywords with good search volume and less competition.
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  • Profile picture of the author mikehende
    Hey guys I just did some web design kw research using Planner. Most of the best kw's are medium and high competition but in a few cases I am not understanding when the competition shows as medium but the adword cost is high.

    As an example "web design services" adwords cost is $28.88 with 10-1000 volume searches and medium competition. Since I don't have any kw's with low competition, should I use that kw anyway and stay away from the High Competition kw's?
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    • Profile picture of the author MikeFriedman
      Originally Posted by mikehende View Post

      Hey guys I just did some web design kw research using Planner. Most of the best kw's are medium and high competition but in a few cases I am not understanding when the competition shows as medium but the adword cost is high.

      As an example "web design services" adwords cost is $28.88 with 10-1000 volume searches and medium competition. Since I don't have any kw's with low competition, should I use that kw anyway and stay away from the High Competition kw's?
      That competition has nothing absolutely nothing to do with rankings or how hard a keyword is to rank for.

      That is the level of competition among AdWord advertisers.
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  • Profile picture of the author mikehende
    Amen to that statement but still I have to choose kw's to try or what's the alternative, give up?
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    • Profile picture of the author MikeFriedman
      Originally Posted by mikehende View Post

      Amen to that statement but still I have to choose kw's to try or what's the alternative, give up?
      I didn't say give up. You forget about going after easy keywords. There aren't any.

      You have to go after any keyword that is relevant to your business. All of them.

      For most businesses, the idea of being able to cherry pick low hanging fruit is just a big myth.

      You are in a highly competitive market. That is the reality of the situation.
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      • Profile picture of the author mikehende
        Originally Posted by MikeFriedman View Post

        You have to go after any keyword that is relevant to your business. All of them.
        That is exactly what I have only recently started doing but what's difficult is knowing which ones to use for my page meta title and description, that's what I have been struggling with.
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        • Profile picture of the author DABK
          You're going about it the wrong way, read Yukon's post below yours.

          Originally Posted by Woomeister View Post

          Use the keyword in your googole adwords account keyword tool, if you have one. If you don't you should have.

          You can then glean some information about the competition levels for certain terms.

          I am currently chasing keywords for a site with 4400 and 2200 searches monthly. The adword competition for this is 'low', this does not mean it will be easier to rank necessarily but it will likely be easier than a keyword that has high ad competition. I have position 9 and 12 so far and this is in the weight loss niche, so is very good considering ho far into the campaign I am.

          This is by no means a conclusive way, but its an easy start.
          This post should have been the end of the thread as it's got all that's needed to figure out which keywords to go for (unless you're doing local SEO; then go with what Mike said. Or my variation of it: difficulty doesn't matter; you need to go for all of 'em.

          Originally Posted by yukon View Post

          SERP competition is like porn, you know it when you see it.


          Seriously...
          1. Does the ranked competition page have the keyword in the SERP title?
          2. Is the ranked page (domain) a well established authority that's simply ranking from a massive followed backlink profile?
          3. Does a site:domain.com intitle:"keyword here" return multiple internal pages that are targeting the keyword?
          4. Does the ranked page (domain) have a bunch of internal links propping up the ranked page?
          5. Does the followed backlink profile show exact/similar keyword anchor-text links targeting the keyword?
          Originally Posted by S7rikers View Post

          if that was true then my website would not be making me a very healthy living I always use market samurai, just because you don't really know how to use market samurai does not mean its a waste.
          Originally Posted by MikeFriedman View Post

          You are trying to rank for computer repair, website design, etc. type of keywords in New York City.

          You really do not need to waste time trying to decide which keywords will be hard to rank for. Just assume they ALL will be hard to rank for, which they probably will be.

          You are in New York City. Keyword difficulty in New York City is easy to determine. They are all highly competitive and going to be difficult to rank.

          There you go. Problem solved.
          You're over -thinking things.

          Dallas mortgage - main keyword
          Dallas FHA mortgages, Dallas jumbo loans, Dallas loan officer, Dallas mortgage broker, Dallas mortgage company, they all can be in the meta and description. Depending on what the page is about!

          No point of using reverse mortgages Dallas if the page is about Jumbos, but if your page is about Dallas Reverse Mortgages, anything to do with reverse mortgages works. See what I mean?

          Originally Posted by mikehende View Post

          That is exactly what I have only recently started doing but what's difficult is knowing which ones to use for my page meta title and description, that's what I have been struggling with.
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        • Profile picture of the author MikeFriedman
          Originally Posted by mikehende View Post

          That is exactly what I have only recently started doing but what's difficult is knowing which ones to use for my page meta title and description, that's what I have been struggling with.
          The meta description has zero impact on rankings, so I would not worry about that.

          For the title, don't go crazy overthinking it.

          If you are talking about website design services on a page, just make the title something like:

          Website Design - Company Name

          or you could do

          New York City Website Design - Company Name
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        • Profile picture of the author Mike Anthony
          Originally Posted by mikehende View Post

          That is exactly what I have only recently started doing but what's difficult is knowing which ones to use for my page meta title and description, that's what I have been struggling with.
          Yukon has touched on some of the things to look for - keywords in title etc. those things tell you there is a deliberate effort to rank for those terms

          You also want to check the backlink profile of the top 3-5, anchor text, strength ( as best as you can tell with multiple tools)

          Whatever you do please disregard the CRAZY idea that you should just try and rank for any and all the keywords you can find because they will all be hard. That's unbelievably poor advice. If you are a big corporation, have deep pockets and lots of time then perhaps but small to medium businesses need to have a ROI as soon as they can and just charging into the hardest competition where you have limited resources and are unlikely to rank just makes absolutely no sense whatsoever. You'll just burn up your resources and energies and get no pay off to speak of.


          Finally though the adwords competition ratings are not for organic its often not completely true they have no correlation to organic competition. Buying terms are buying terms. organic results and adwords results are based on keyword searches by the user. You'll often find smart site owners going for those keywords in both organic and ad spaces. Its fairly rare for webmasters to be shelling out good money per click but none of them have figured out the term is one they can rank organically for easily. As such Adword competition ratings at least tell youwaht terms ar elikely to have competition in both the organic and ad areas. There are exceptions so always check the keyword placements and incoming links of the top 4.
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          • Profile picture of the author MikeFriedman
            Originally Posted by Mike Anthony View Post

            Whatever you do please disregard the CRAZY idea that you should just try and rank for any and all the keywords you can find because they will all be hard. That's unbelievably poor advice. If you are a big corporation, have deep pockets and lots of time then perhaps but small to medium businesses need to have a ROI as soon as they can and just charging into the hardest competition where you have limited resources and are unlikely to rank just makes absolutely no sense whatsoever. You'll just burn up your resources and energies and get no pay off to speak of.
            Mike,

            The point was that in New York City basically anything relating to web design is going to be tough to rank for. You are not going to rank for those kind of keywords on a shoestring budget.

            If you find anything that is easy to rank for it is going to be either a fluke or a keyword that is not profitable/doesn't convert.

            Even keywords relating to the specific boroughs is going to be extremely competitive.

            Now if it was a small town, sure, ignore the really tough keywords and look at easier stuff to rank for. That can work.

            Honestly, from what I know of his situation, he is best off looking at other forms of advertising. The biggest web design firms in NYC are well entrenched in the SERPs.

            The best thing to do is take a proactive approach and go after business. Mailers, phone calls, drop-ins etc. I would be reaching out to my tax accountant and other accountants to see if there were ways we could partner to bring eachother business. I would contact the top web design agencies and see if they outsource any of their spillover.

            Build up the coffers and then look at SEO.

            Even if he did things right and really well, he is still probably looking at a good 6 months or longer to see significant ranking gains. At least to the point that he might even sniff any traffic.
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            • Profile picture of the author mikehende
              Originally Posted by MikeFriedman View Post

              Honestly, from what I know of his situation, he is best off looking at other forms of advertising. The biggest web design firms in NYC are well entrenched in the SERPs.

              The best thing to do is take a proactive approach and go after business. Mailers, phone calls, drop-ins etc. I would be reaching out to my tax accountant and other accountants to see if there were ways we could partner to bring eachother business. I would contact the top web design agencies and see if they outsource any of their spillover.

              Build up the coffers and then look at SEO. .
              Yes, you are on the money with the situation here in NY. As an example there are close to 1800 computer repair businesses so trying to outrank the top stores will be impossible. Same amount of competition with Web design or Marketing. I will look into your suggestions above, great advice, thanks!
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            • Profile picture of the author Mike Anthony
              Originally Posted by MikeFriedman View Post

              .

              Now if it was a small town, sure, ignore the really tough keywords and look at easier stuff to rank for. That can work.

              Honestly, from what I know of his situation, he is best off looking at other forms of advertising. .
              I'd never call a suggestion to do something else besides SEO crazy. So I am only addresing the SEO advice given. If you are going to do SEO then just going after them all without reference to competition level is nonsensical. Its not even up for debate so I need not respond further - As long as you are going to do SEO you determine competition level. Going after all of them would only be viable if ALL the serps for that niche had the same level of competition - but that is never the case. There's always some weaker than others (even if they are all strong)

              As for the OP......Frankly I think have seen things from him from July of this year. I don't think its going to happen for him using any advertising AT ALL in NY in that niche.

              A) why in the world are you trying to compete in NYC for web design when you can get customers from anywhere in the world?
              B) with limited resources he's probably better off doing some affiliate marketing than PC repair in NYC.

              To me local is when you have an existing local business presence (not merely live there). if you don't have one or one to speak of then hampering yourself with your geography makes little sense if you live in a high competition city. Make use of the global presence of the Internet and SEO.
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              • Profile picture of the author mikehende
                Originally Posted by Mike Anthony View Post

                To me local is when you have an existing local business presence (not merely live there). if you don't have one or one to speak of then hampering yourself with your geography makes little sense if you live in a high competition city. Make use of the global presence of the Internet and SEO.
                I don't know, with the thousands upon thousands of freelancers on the net for web design and SEO, won't that competition be even worse?
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                • Profile picture of the author Mike Anthony
                  Originally Posted by mikehende View Post

                  I don't know, with the thousands upon thousands of freelancers on the net for web design and SEO, won't that competition be even worse?

                  There are not thousands upon thousands of web designers/SEO in every niche and geographic region. You do not have to be in an area to reach that area. Do you really think new SEOs and web designers are all not finding work?
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  • Profile picture of the author Sze Ching Voon
    I suggest to use keysearch.co, and combine with ahref for final combination. For my case studies where you can find here (https://www.serpmagic.com/keyword-re...ls-comparison/), keysearch and keywordrevealer seems to be the most accurate. However after checking, I would still use ahref to do final checking, you can see their metrics definition here, basically see the KD value, and also look at top 3 serps for number of referring domain. (https://ahrefs.com/blog/seo-metrics/)


    Originally Posted by mikehende View Post

    Can you guys help me fully understand this concept please? How would you know when doing kw research if a kw will be easy or hard to rank for?
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  • I would suggest you to use keyword research services. There is plenty of them in Internet. They don't charge a lot but they know what they are doing. You will pay a lot more for links to get your website ranked if you do a bad job on keywords research.
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  • Profile picture of the author dburk
    Hi mikehende,

    For the most part, people looking for easy to rank keywords are amateurs, ebook peddlers, or SEO agencies. They will sometimes try to sell you on getting ranked for as many keywords as possible, pushing you towards the lowest value keywords.

    Why?

    Because it's all about making themselves look good, superficially, while fleecing your pockets.

    Try to remember that each keyword has a relative value that will differ from the other keywords. How difficult a keyword is to rank isn't necessarily linked to it's relative value, though it might be at times.

    The AdWords Keyword Planner tool will show you competition level for advertising space, not organic rankings. What the tool is most useful for is providing search volume, and relative value per click. It is not a reliable indicator of keyword ranking difficulty.

    To discover keyword ranking difficulty you just need to take a look at the top ranking pages on the SERP for search terms you are interested in targeting. You can review them to discover how well they are optimized for the search term that you are considering targeting.

    As others like Yukon have advised, look for key signals of relevance like Keywords in page titles, URLs, headlines, and anchortext. Try to ascertain the utility value of the content you will be competing against to determine how much effort it will take to make a better version of what is already ranking. That's what needed to compete, that is what will give you an indication of what it might take to compete successfully for those organic listings.

    Google cares about relevancy, quality, and utility value, if you can beat your competitors with those attributes then it will take far less promotional activity to outrank them.

    What you should care about is the relative value of getting traffic from the keyword. It doesn't matter if it is easy to rank if it isn't likely to get you clicks and conversions. Focus on what's important, commercial intent behind the search term is what is used to establish value, and high value keywords that have proportional ranking difficulty are just as good or better than low value keywords that may be easy to rank. Focus on what matters value, not ease of ranking.
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  • Profile picture of the author guyfromnb
    I personally use a software called Traffic Travis. And what it does is analyzing the how well optimized are the results in the first page results and how much authority each pages has.

    Basically if you can see against who you are competing with in the first page results, if they have optimized their article with their keywords or not, if they have a high or low page authority, you are able to determine how easy or not it will be to get there.
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    • Profile picture of the author DABK
      Yes, Traffic Travis does do that. But it's not good enough. If you want to be #1 for a keyword, you have to beat whoever is #1 now. So, you need to know how many good backlinks they have and how well they've done the on-page optimization. Then you need to decide whether you have the resources to do whatever they did + 1, where 1 is an extra backlink, an extra onpage optimization point.

      Traffic Travis ain't analyzing the backlinks for you. You will see often someone with 1 million links at #7 while someone with 14 links is at #1. And TT isn't telling you why.

      It will often show that #1 is not well optimized (on page) and has 14 backlinks and #2 has perfect onpage optimization and 7000 backlinks. And it will not tell you why. You have to find out that all by yourself.

      Or, just duplicate whatever #1 has and get one more good backlink.

      Originally Posted by guyfromnb View Post

      I personally use a software called Traffic Travis. And what it does is analyzing the how well optimized are the results in the first page results and how much authority each pages has.

      Basically if you can see against who you are competing with in the first page results, if they have optimized their article with their keywords or not, if they have a high or low page authority, you are able to determine how easy or not it will be to get there.
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  • Profile picture of the author surihimanshu
    During the keyword research, if you see that the average monthly searches of a keyword is less, then you would be able to rank that keyword early as compared to when a particular keyword has high search volume.

    So, its always suggested that you target low volume keywords for a new website initially to get some visibility and then press the paddle and move to target long tail keywords and high vol keywords.
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  • Profile picture of the author James Clifton
    I understand where the confusion is coming from. My advice is, create a list of keywords and pick the most searchable ones. Aside from searchability, factor in relevance.
    As a guide, click the links below so you can learn more about the best keyword search practices, along with the most efficient keyword research tools:
    https://moz.com/beginners-guide-to-seo/keyword-research

    http://blog.hubspot.com/blog/tabid/6...10ch13ncf2a701
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  • Profile picture of the author guyfromnb
    1. First, go for long tails one (even up to 5 and 6 words in it)
    2. Start with lower search volume.
    3. analyze the SERP (find a first page results with not too many pages with high page authority)
    4. Use a software like Traffic Travis to analyze it (even the free version works well)
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