Why is social media important for SEO?

54 replies
  • SEO
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I can see how social media is great for publicity, gaining a following and having an easy line of communication to them but I cant see clearly how it benefits SEO. Could anyone explain this to me?
#important #media #seo #social
  • Hi,
    You are right that is great for publicity, following & communication but there is also an important factor called social traffic. You must read this article as it clearly explain how social media affects SEO. I found it quite useful.
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  • Profile picture of the author Successtoyou
    The interesting thing while analyzing your site SEO is that some online tools ignore your pinterest or youtube account and are marking red the section of social interaction of your site, because they have only facebook and twitter which confirms your social visibility. Not fair I think..
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  • Profile picture of the author prakashmalhotra
    Most of the traffic that comes in a website is from social sites as they are getting aware of your website through the social sites. Promoting on social sites helps to make the products of a business a huge brand. As most of the people are linked with social sites, its the most easiest way to drag the attention of your targeted audience towards your site quickly & easily.

    The link of social sites in a website helps the viewers to access your sites easily without any intricacy.
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  • The majority of links that are built by SEO companies do not bring traffic to your website.
    They are built to pass page rank to your site, which in return helps to increase the authority and power of your site, but as far as a traffic source it doesn’t do much.
    Sure, when done correctly in the form of guest blogging it can be a great traffic source.
    Happy working
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  • Profile picture of the author Dharmi
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    • Profile picture of the author paulgl
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      • Profile picture of the author KylieSweet
        Originally Posted by luckykrish123 View Post

        Using social media smartly gives you opportunities to grab good rank. Rank is most important and all other things are done for the rank
        Too much "Rank" word, but failed to explain how it has something to do with social media

        Originally Posted by Dharmi View Post

        Social Media traffic or social signals are one of the important ranking factors in Google. Therefore it is important from SEO point of view.
        Dharmi kindly back to basics then comeback again and post.

        Originally Posted by paulgl View Post

        I have no idea how a dozen people could give you thanks. Thanks for leading people down a rat hole of nothing.
        Those people are the same knowledge as he, so that they are putting themselves in a quicksand together.
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    • Profile picture of the author seogenius88
      Who knows if it is that important. You get in there, you do things, you feel happy about it and then you move on to something else.
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      • Profile picture of the author DABK
        Considering you're an SEO genius, you should know. Not important because most links from social media, if not all, are nofollows and Google created nofollow links so as to allow people to request that Google does not pass juice or anchor text through such links.

        Originally Posted by seogenius88 View Post

        Who knows if it is that important. You get in there, you do things, you feel happy about it and then you move on to something else.
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  • Profile picture of the author DABK
    Why do you say that social media is important for SEO?

    Shouldn't your question be: Is it important for SEO?

    The answer, no. It's important for the other things you said and a few more but no direct bearing on SEO.

    Originally Posted by TheWriteStuff View Post

    I can see how social media is great for publicity, gaining a following and having an easy line of communication to them but I cant see clearly how it benefits SEO. Could anyone explain this to me?
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    • Profile picture of the author Dan Ruch
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  • Profile picture of the author dave_hermansen
    Social media is mostly for gaining traffic. If you are in a niche that has a community of websites that share each other's posts on their blogs, you MIGHT get a few links out of it but don't count on it.

    Google has said numerous times that it does not use social networks in their rankings. Bing and Yahoo, however, MAY use it as a very small ranking factor but not one thatis going to catapult you more than a spot or two.

    Bottom Line: Think of social as a means of getting traffic but don't count on it doing much, if anything, for SEO - at least with Google.
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  • Profile picture of the author dave_hermansen
    Actually, I need to slightly amend my previous statement about social networks and SEO. IF (and that is a big IF) you can develop a strong following on Google+, things you post that you link to via Google+ have a TREMENDOUS boost in the search rankings for people who follow you if they are signed into Google. I just did a test and a relatively new page that was completely unranked became #2 when signed into Google from an unrelated test account that follows the account I posted from.

    So, Google+ CAN actually help you rank better with people who follow you if they are signed into any Google property and if you also link to a page from Google+.
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  • Profile picture of the author st0nec0ld
    For marketing purposes, establishing a brand and increasing online presence social media is very helpful. Though the use of social media doesn't directly give benefits to SEO especially when it comes to getting a backlink, it can still help generate traffic to the site.
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  • Profile picture of the author FreePrivateProxy
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    • Profile picture of the author DABK
      How do they improve ranking when they are nofollow?

      Originally Posted by FreePrivateProxy View Post

      social media important for SEO Inprove your rank
      How do you get quality links when they have no value for SEO?


      Originally Posted by James Clifton View Post

      Firstly, you were right when you said that social media sites are important in gaining publicity. When it comes to gaining leverage in SEO, active social media platforms drive high quality traffic to your site. Plus, it helps you build natural, high quality links, thereby helping you avoid penalties from extensive link building practices. I hope I was able to help you out!
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  • Profile picture of the author James Clifton
    Firstly, you were right when you said that social media sites are important in gaining publicity. When it comes to gaining leverage in SEO, active social media platforms drive high quality traffic to your site. Plus, it helps you build natural, high quality links, thereby helping you avoid penalties from extensive link building practices. I hope I was able to help you out!
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  • Profile picture of the author guyfromnb
    I think when done properly, it serves also as a backlink to your site beside the traffic it can bring. Especially Google +. But it's important to have good content in your social pages. Not just a link back to your articles.

    I read recently that someone got a warning from spamming on Google +. And that person was legitimate wondering why Google would send her that without giving her details why. Maybe was she posting too much. All the speculations were there. But no real answers.
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    • Profile picture of the author dave_hermansen
      Originally Posted by guyfromnb View Post

      I think when done properly, it serves also as a backlink to your site beside the traffic it can bring. Especially Google +. But it's important to have good content in your social pages. Not just a link back to your articles.

      I read recently that someone got a warning from spamming on Google +. And that person was legitimate wondering why Google would send her that without giving her details why. Maybe was she posting too much. All the speculations were there. But no real answers.
      Technically, you are right. It is a backlink. It is a nofollow backlink, however, which means it holds no SEO value.

      Google rarely gives details about any warnings they send.
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  • Profile picture of the author SEOtraveler
    I`d say it benefits SEO indirectly. Firstly, Social Media can help you grow the awareness of your business/brand. Secondly, user-engagement is becoming a crucial part of a SEO strategy nowadays. Utilizing the Social Media platforms the right way can bring you lots of benefits, as almost any person is involved in Social Media networks these days.

    The best way to approach it would be to start from determining where you target audience is (it`s not necessarily the same major Social Networks for any business). Once you get the idea of the platforms where people talk most on your niche-related topics - that`s where your business/brand should totally be represented.

    You can use various strategies next: you can spy on your competitors` most winning content and look for ideas to create your own. You can start building relationships with the influencers in the niche (which may result in productive partnership and benefit SEO directly now). Finally, you can connect with your users - you can be there for a user once he/she comes up with a question or is in need for advice, you can manage your reputation by being the first one to react to a complaint (or find a complaint about your competitor`s service that you can solve). Managed wisely, this can be a really powerful addition to your campaign.
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  • Profile picture of the author umakant13
    If you analysis that social media channel is great source to get organic traffic and in SEO traffic plays an important role
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    • Profile picture of the author paulgl
      Originally Posted by umakant13 View Post

      If you analysis that social media channel...
      I think you mean urinalysis, cuz this is all down the toilet.

      Paul
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  • Profile picture of the author onehalf
    Social media has a very little impact on SEO. But if your goals is to have a direct and more personal connection to your target audience, implementing SMM would be ideal for your business along with SEO.
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  • Profile picture of the author hynds
    In small and medium business, social media, especially Facebook, helps your business a lot. It's not only get traffic, get engagements, get visitor via social its also help you to build your brand awareness, sell your products, your services quickly with cheaper cost. With Facebook, there have many types of advertisement on it and base on your business you want, you can run each ads types belong to it, example: CPC, Boost post, Get like, Get lead, video view,...

    Hope this helps.
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  • I think, Social Media drives REAL traffic to your website – traffic that is high quality! If someone is engaging with your company or brand on social media then there is an obvious connection or interest. These are the type of visitors that eventually turn into customers.

    So that, Social Media are most important in SEO field.
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    • Profile picture of the author DABK
      So much misinformation in those 3 sentences of yours.

      No, social media doesn't drive REAL traffic. Social media drives REAL traffic if you do certain things correctly. And, still, it has nothing to do with SEO.

      And people can engage with your company who have no other interest in your company than to see it die.

      C'mon, man. Know what you're talking about and be precise. Precision is important. Cross my heart!

      Originally Posted by anthonymorrisonbook View Post

      I think, Social Media drives REAL traffic to your website traffic that is high quality! If someone is engaging with your company or brand on social media then there is an obvious connection or interest. These are the type of visitors that eventually turn into customers.

      So that, Social Media are most important in SEO field.
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  • Profile picture of the author Dr los3
    Social media is important for SEO for the following reasons...

    If someone picks up your link and gives you a relevant backlink.

    Also..people are more likely to share a website that has an active social media presence.

    Im talking atleast 100k - 1m followers. Not 34 followers that many amateurs talk about when theyre speaking about social media.

    However keep in mind i have a friend who makes a unimaginable amount of money and doesn't even know how to spell twitter.
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    • Profile picture of the author DABK
      Do you even known what SEO is?

      Originally Posted by Dr los3 View Post

      Social media is important for SEO for the following reasons...

      If someone picks up your link and gives you a relevant backlink.

      Also..people are more likely to share a website that has an active social media presence.

      Im talking atleast 100k - 1m followers. Not 34 followers that many amateurs talk about when theyre speaking about social media.

      However keep in mind i have a friend who makes a unimaginable amount of money and doesn't even know how to spell twitter.
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      • Profile picture of the author Dr los3
        Originally Posted by DABK View Post

        Do you even known what SEO is?
        Matt cutts is that you?

        Also i read your response to this thread. From my understanding you are implying that ALL the links you get from social media are 'no-follow' .

        I said that there is a chance that someone will share your website on their website..giving you a link.

        Now if you would like to tell the people here how you do your SEO im sure we could all use the help

        I have personally been able to use a social media presence to leverage very high quality links.
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        • Profile picture of the author DABK
          Yup, that's me.

          Yeah, there's a chance someone will "pick up your link" if you do social media... a slim one... So, how does that make social media important?

          There's a chance someone will "pick up you link" and so on with everything online. But how is that important to SEO?

          What you're saying is a lot like saying, skip college, skip getting a job, play lotto.

          And I HAVE told people on this forum many times how I do SEO. Google it.

          Originally Posted by Dr los3 View Post

          Matt cutts is that you?

          Also i read your response to this thread. From my understanding you are implying that ALL the links you get from social media are 'no-follow' .

          I said that there is a chance that someone will share your website on their website..giving you a link.

          Now if you would like to tell the people here how you do your SEO im sure we could all use the help

          I have personally been able to use a social media presence to leverage very high quality links.
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  • Profile picture of the author savidge4
    This topic presents itself often. I believe that both sides of the discussion are correct to a point... or better yet correct in the idea but misguided to the point. There is without question SEO impact from Social sites.

    Lets start with Face Book and Twitter... I will ask a pretty simple question.. when was the last time anyone saw a tweet or a Face Book post in a SERP? I cant say that I have. However, I have seen Face Book and Twitter profile pages listed. The fact that THOSE are physically in a SERP is SEO. There is no way around this.. Granted this is more present in say local SEO, the fact remains, Face Book and Twitter profiles pages do exist in SERP pages.

    To have the ability to have 3 or 4 listings on page one in the SERPS to be your website a Twitter Profile, a Face Book profile, and say a YouTube video is pretty significant. Granted it has absolutely nothing to do with "Social Signals" or back links, but like I said the fact remains, these elements are players in SEO.

    Now lets draw our attention to say You Tube. Again in the no-follow discussion, links from You Tube are in theory no-follow, or are they? I would tell you not all You Tube links are created equal. There is without question the ability to gain follow links from within You Tube.

    Lets then take a quick look at G+, as with the others.. on the surface conventional thinking would suggest no-follow. Is that exactly the truth? and I would say no. Add to G+ the other SEO aspects ( the ability to actually getting a page indexed quickly ) and there is without question SEO value to be had here.

    What gets interesting is the obvious pattern... there are those owned by Google, and those that are not. Those that ARE a part of Google, can and will effect SEO in ways other than filling a SERP position. Those that are not Google owned.. well they are what they are.

    SO why is this? I personally believe the ultimate answer is bandwidth. Not just the bandwidth that Google would required to scan Twitter and Face Book, but the other side of that.. how much would have to be accounted for as the bots go rolling through the millions of posts and tweets daily. Bottom line here.. Bandwidth is money.

    Not to long ago many may recall the discussion of Google again having access to Twitter. An agreement was struck and twitter was again added to the mix within Googles results. One of the primary discussions was literally the size of the pipe. How much information Google would have access to, and I think more importantly how much information Google had the ability to consume. Ultimately I think profiles was as far as both sides were willing to go.

    Just kinda my 2 cents
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    • Profile picture of the author altonroot
      Originally Posted by savidge4 View Post

      SO why is this? I personally believe the ultimate answer is bandwidth. Not just the bandwidth that Google would required to scan Twitter and Face Book, but the other side of that.. how much would have to be accounted for as the bots go rolling through the millions of posts and tweets daily. Bottom line here.. Bandwidth is money.
      Your point is right by reasoning is not right. Matt Cutts has explained in one of his video that the content is owned by them i.e. fb and twitter. Today they have deal with Twitter so they index it and rank tweets. They don't have access of fb behind the firewall even today. So they can see facebook only like what we can see without logging in. So Matt has said that we can't put efforts on data mining where the data access is not sure. And we can't also take into ranking signal as when data stops, it may screw the result completely. So we consider only those things in ranking which are available for all on internet.
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  • Profile picture of the author prakashmalhotra
    Social media is one of the best platforms that can help to gain huge traffic on a website & its highly beneficial for a SEOs perspective as well. While doing SEO, social media sites help to link up with the website content directly. You can analyze the features of a website directly by connecting with it directly by logging with your social profile. It is the best technique to generate genuine traffic on a website quickly.
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  • Profile picture of the author Mark Ho
    A large portion of the movement that arrives in a site is from social locales as they are getting mindful of your site through the social destinations. Advancing on social locales makes the results of a business a tremendous brand. As the majority of the general population are connected with social destinations, its the most simplest approach to drag the consideration of your focused on group of onlookers towards your site rapidly and effortlessly.

    The connection of social destinations in a site helps the viewers to get to your locales effectively with no complexity.
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  • Profile picture of the author rajguru1234
    Most of the traffic comes from social media site so it can helpful to get your business brand image.so it helps seo to get a organic traffic from the audiance
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  • Profile picture of the author ziyapathan
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    When it comes down to it, SEO results are responsible for a large percentage of a website's traffic, so you need to use every opportunity available to improve those rankings. Social media is a great way to help enhance your search engine optimization,In SEO, the off-site side of things is (or was) ultimately all about creating content and building links, whereas social is all about engaging with people and building relationships. What many people tend to forget however, is that the latter can often lead to a huge number of natural links being built as well
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  • Profile picture of the author martindam33
    Social media is a best platform to explore your website worldwide with visualization.
    you can promote effectively in social media.
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  • Profile picture of the author David Jones42
    because using social media your site reach to too many peoples and you can drive traffic instantly.
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  • Profile picture of the author victorwelfred
    hi.
    When you have on page optimization, then you can't SEO right, so very vulnerable to Google penalty, you must increase the level of trust for your Website using social networks, like Facebook, the popular Social Linkiden, pinterest, ... very strong will help your Website to top up much easier
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  • Profile picture of the author Xanferio
    Experts know well but as far as i have experienced. The people has moved from google to social media and tries to get everything there instead of searching it on google
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  • If we want to get huge organic traffic for our targeted website so SMM is much important for SEO
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  • Profile picture of the author tonga07
    Your post in sosial media can index in google..

    That trick in post target Hashtag at your keyword...
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  • Profile picture of the author carriestone85
    Hi, social media is a great way to increase your SEO ranking. It will also provide a great opportunity for you to expand your connections and increase awareness to your website content.
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  • Profile picture of the author Fahad Nazir
    In the today's era social media is on the top with respect to traffic generation. Because everyone is using social media in their every minutes of life, i mean they are very much engaged with it so you can divert them to your site from there.
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  • Profile picture of the author amazedeal
    Social media is a very good platform to connect with number of people .Through social media like Facebook, Google+, LinkedIn, Instagram , we can get instant reaction of peoples about their taste.we can also generate traffic which is very important to promote our business online.
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    • Profile picture of the author cbpayne
      Originally Posted by Fahad Nazir View Post

      In the today's era social media is on the top with respect to traffic generation. Because everyone is using social media in their every minutes of life, i mean they are very much engaged with it so you can divert them to your site from there.
      Originally Posted by Hamsa Enviro View Post

      Social Media is very important to interact with your customers.You can promote your business and you can create awareness of your brand.
      Originally Posted by amazedeal View Post

      Social media is a very good platform to connect with number of people .Through social media like Facebook, Google+, LinkedIn, Instagram , we can get instant reaction of peoples about their taste.we can also generate traffic which is very important to promote our business online.
      Could one of you please explain WTF those word salads have to do with SEO?

      (HINT: SEO = search engine optimization)
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  • Profile picture of the author siddeshmalhotra
    It can be understood like you have a page & have immense members in it & you have a separate page of your business where you promote your website products. It helps to build a huge customer base for your business by engaging your social media profile members on your website. It indirectly increases the traffic on your website by reaching your targeted audience through your Facebook, Twiter or other social profiles.
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  • Profile picture of the author Jhelum Sen
    It is not sufficient to create quality content unless and until you channelize that content properly. Social media is the right channel that helps to distribute the content or the message to the mass. I have recently read an article at Techmagnate blog mentioning social media as one of the hidden treasure of digital marketing.
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  • Profile picture of the author mandylopez
    What is the point of having a website if it's not seen, known about, talked about, and visited? A website should never be an online brochure; it should be dynamic, engaging, and interactive.

    There are two types of SEO: (1) on-page SEO, and (2) off-page SEO. I'd say 20% of the work is on-page SEO, which 95% of website developers get wrong. 80% of it is off-page SEO, which many developers have no clue how to do.

    It's why many corporations actually are now implementing SEO departments, most often separate from their IT departments. My company, JPW SEO & Net Presence, is really what SEO is all about these days. It's more than just hoping your site ranks well in the SERPS (search engine ranking positions for a key phrase). It's getting your site out there, visited, known, seen, talked about -- having a general overall greater net presence.
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  • Profile picture of the author DSpyk
    Google places a heavy amount of trust with these sites thus giving them a high DA. You can utilize this to power to your sites and eventually build them up and rank the social properties themselves.
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  • Profile picture of the author cbpayne
    Originally Posted by DSpyk View Post

    Google places a heavy amount of trust with these sites thus giving them a high DA.
    duh? Do you even know what DA is? Google does not "give it"! DA has NOTHING to do with Google.
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  • Profile picture of the author hplindia
    Social media is important for SEO, because by the social media you can do branding .
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  • Profile picture of the author HaileyAbbott
    The off side of seo contains the things such as: creating content, building links, on the other hand, social allows people to see it, talk about it. Social is all about engaging with people and building relationships. Social media marketing is tightly linked to seo. Because social media profiles rank in search engines.
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  • Profile picture of the author Priti Kulkarni
    Consider a scenario where social media does not exist.
    Where do you suppose the traffic will come from? business directories or blogs, etc? yes, but that traffic would not have much weightage/importance in google's view. My point being, social media and SEO are an integral part of a Digital Marketing Campaign. Without social platforms or networks seo wouldn't be of any use.
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    • Profile picture of the author DABK
      So, why do people who only do SEO get traffic that converts?

      Originally Posted by Priti Kulkarni View Post

      Consider the scenario where social media does not exist.
      Where do you suppose the traffic will come from? business directories or blogs, etc? yes, but that traffic would not have much weightage/importance in google's view. My point being, social media and SEO are an integral part of a Digital Marketing Campaign. Without social platforms or networks seo wouldn't be of any use.
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  • Profile picture of the author govindrajput
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    • Profile picture of the author DABK
      So, you've suck in a link in your response to a registrar and did not even begin to answer the question, huh? Poor marketing and poor SEO, my friend.

      Originally Posted by jerryperes View Post

      With the help of social media, you can provide information and expand your business online. By improving your social media on major sites example, Facebook, twitter, Google+, LinkedIn, Pinterest, and others, you can win a chance to share your business info with thousands of people. It will also help you to improve website traffic.
      I used to do SEO in those time you speak of, I had objectives and strategies. Quantity of backlinks is still the name of the game, Google just got good at figuring out who's manipulating and who's not, who's got lousy links and who's got good links.

      Originally Posted by divp1 View Post

      5 Reasons Social Media Is Important For SEO. SEO used to strictly include just building links, and lots of them. There was no objective, no strategy, and no fear of spam penalties. The name of the game was quantity, and the site with the most links won.
      1. True, but where's the SEO in there?
      2. Nope. Some active social media profiles drive traffic, the quality of the traffic ain't always good.
      3. You sure 'bout that, coz I'm ranking without any of 'em?
      4. Partially true. You get backlinks from people who find your site through social media if your stuff is great. Even then, depending on niche, you can be a far cry from a team... unless you mean a lazy team.
      5. True without being true... The question was Why is social media important to SEO... Your #5 says it replaces SEO, hence, if true, it's not important to SEO.

      Originally Posted by govindrajput View Post

      5 Reasons Social Media Is Important For SEO

      1.Social media allows you to spread your online reach faster
      2.Active social media profiles drive high quality website traffic
      3.Social media are the new signals (think votes for your websites popularity)
      4.Social media gives you a team of link builders
      5.Avoid Google penalties with less focus on links
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  • Profile picture of the author hariwebmaster
    Not that much important ..It will be useful in brand awareness and if your site linked to multiple social sites your rankings also get increases..
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  • Hi..
    social media is a very powerful activities on SEO ranking time. Social media you are covert multiple people in your business are then benefits in multiple trafics in your website and google crowle easily.
    Facebook ,youtube,Twitter ,Pinterest then many social media are promote your advertising .
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