New e-commerce site and duplicate content query

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Hi guys Ive got a little knowledge of SEO (not an expert though) and Im about to setup a new ecommerce store importing 14,000 products from a suppliers datafeed

So the issue is that the data from the feed I would imagine would trigger googles duplicate penalty radar. Im wondering if I add enough unique content around the duplicate content eg adding shipping, warranty, returns policy based content would this avoid the penalty ? Im sure this is exactly what thousands of ecommerce sites have already done so Im wondering if google give them an upcheck or downcheck for this

The content that i add for shipping etc would be the same for each product so not sure if that would defeat the purpose or not. I know there used to be some rewrite software around that would rewrite sentances and phrases but i would imagine goggle can recognise that kind of stuff nowadays

Anyway I would appreciate any thoughts on this

Andrew
#search engine optimization #content #duplicate #ecommerce #query #site
  • Banned
    There's a difference between a penalty and Supplemental SERPs.

    Penalties aren't handed out lightly, you really have to try to get a Google slap, example, obvious spam link profile.

    If those feed pages already exist on other established domains odds are they'll out rank you and Google will bury a lot of your pages in Supplemental SERPs where they'll never be found by traffic. They'll be indexed, just buried in the SERPs. That's not a penalty, it's an overflow for same content pages. The reason it's not a penalty is you still have control over the pages in Supplemetal SERPs, whenever you're ready for traffic simply edit the pages and/or build stronger links than the other domains that are running the same webpages.
  • good point I hadnt thought of thought thx for the feedback. Tell me will it help in that case with the SERPs for those pages by adding additional content such as shipping, postage, warranty information or will they still get buried in the SERP's until the feed content is rewritten to be my own ?
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    New e-commerce site and duplicate content query

    Hi guys Ive got a little knowledge of SEO (not an expert though) and Im about to setup a new ecommerce store importing 14,000 products from a suppliers datafeed So the issue is that the data from the feed I would imagine would trigger googles duplicate penalty radar. Im wondering if I add enough unique content around the duplicate content eg adding shipping, warranty, returns policy based content would this avoid the penalty ? Im sure this is exactly what thousands of ecommerce sites have already done so Im wondering if google give them an upcheck or downcheck for this