I Need Seo help for a 2nd location / Google my business

This would be a toughy The article below is a pretty good write up on one of the recent local google updates ( Possum ) basically multiple physical site business are being "filtered" ( which isn't penalized ) and only showing one location at a time.

Everything you need to know about Google's 'Possum' algorithm update

In the article below this snipit: "In another case, it got even crazier. There is a dentist I work with who owns twodifferent practices. They are both on the same road but have completely different addresses and are not in the same building. They have different NAPs, different doctors, the sites arent hosted together, and they are not claimed in the same Google account. The only connection is that he owns both, and technically, the parent company that owns both is what would be listed on their business license.
"

which would be exactly what you are thinking of doing... and it was effected by the filter as well. At this point all you can do is try....

I personally suspect these most recent changes being that of rankbrain. I think Google is straight up finding all of these connections via AI / vectoring.

I would suggest the only way you may "get around" all of this... get all of the details of your current site. whos name the URL is in.. where its hosted who built the site phone numbers address' you name it.. and ENSURE nothing is the same... down to the computer used to do any and all this.. maybe even the town in which you do it in.. I would be sketcho paranoid about all the small details.

I know I know this sounds crazy.... but read that article.. its crazy.. I am dealing with a lot of the same issues, and just scratching my head

And if thataint bad enough.. try this on for cool: http://www.nytimes.com/2016/12/14/ma...awakening.html I have been playing with this yesterday into this morning... Google translate is like wicked way better.. like scarry way better.

Google My Business allows a business to have multiple locations, and get them both ranked separately based on their separate NAP. You can have 2 separate GMB pages, and maintain them together from one account, or separately.
How do I know this? For one, I am an experienced SEO tech who has 2 separate business locations in 2 cities separated by 35 miles. Both rank on page 1 in the map, and on page 1 organically. Both use different NAP - well the AP (address, phone) is different anyway.
I would advise NOT to try to 'fool' google into thinking that these are 2 different businesses, or else one will probably run the risk of either getting de-indexed or else rank much lower than the other.
If you do it right, there's no problem. Of course, that's the tricky part because of the rolling changes that is the current Big G environment in SEO and IM.

I think that's okay of having two locations of your business. Just embed your location at contact us page.

Thank you for all the advice.

What if .....
I just added this second location on my GMB account

-Use same business name.

But

different phone number
Different website

you need to register second listing OR update first to rank your business on another location.

Thanks Savidge:

It's a roofing business. My current location has a large shop / vehicles / Dumpster / Job trailers / etc.

The new location is just a 6th floor office in a large building in the center of town. Super cheap, 200 bucks a month including electric/heat.

So it's adding a very small cost for me. The cost for my security system at my current shop actually costs more than this new office will.

So if this office can gain me even 5 estimates/appointments a month.....it would be worth it.

So...for me it's about.....how many leads can I gain.
If adding this new business/Google listing hurts my search ranking for my current website. The whole thing could backfire and I could end up with less overall leads between the two.

Having the office can also help the image of the company, but even so it still comes down to gaining leads as the most important decision.

Another factor is a local competitor created a fake business and had great results doing so.
He used a Fake address (UPS store), a separate website, separate phone #, a generic business name and domain. ....... countyroofers.com
Even had 11 Fake 5-Star Reviews. Each person that left a review actually gave contractors reviews all over the country. It was an obvious pay for a fake review service he used.

I waited all this year to see if google would catch him and remove his listing....they didn't. So I clicked on the flag and said it is a fake business/address etc. I thought that would get it removed. The contractor just removed the fake address.....and just put the city name and zip code in the listing.

By doing that it erased my flag on his listing and he is still ranking that "fake business listing" on google maps including his real business. It drives me crazy seeing him rank both on the maps/google. He kept the fake address on his new fake business website though.

It's gained him a lot of jobs this year, and I noticed my leads were down. I ended up spending a lot on mobile click to call ads on google to get listed above all the google listings.

More information....
Summary and other details I left out.

Local Roofing Contractor opening an office in the center of town. Already have an warehouse/office 10 miles away from the center of town. Concerened about Google's "Possum" Algorithym update. What steps should I take to make adding this office/separate location...a huge advantage vs. losing my ranking with my current website or google filtering out my current website because of the new office address/etc. I am going to use a different phone number but am tossing around the idea of making a different business name for this office location or calling it "Brink Roofing Headquarters" instead of just Brink Roofing ...current shop/warehouse google listing. My current website is made in Joomla. Contemplating on wether to convert to Wordpress. I own a ton of domains. I want to decide what domains I should keep/scrap or use. I have some domains 301 Directed to my main website now. I have over 10 websites for my business. Up until now I've done most all of this on my own. Citation building, etc. Using Whitespark Citation Tool. I also have a Moz Pro Account that I'm deactivating because of cost. I set up a Google Click to Call campaign with a Google number for tracking. I'd like to review my results on that campaign and tweak/change whatever will help. I am not a fan of Google Adwords.....because I'm not concerned as much about clicks to my website. My goal is getting phone calls, not contact us forms filled out by potential customers. I use a 24/7 Answering service that schedules my estimates on an online calendar. The same calendar/scheduled that is on my website. I can easily adjust appointment availability/time slots. My Adwords "Click to Call"... campaign I have set up to only show up on mobile devices for obvious reasons. My current website needs a lot of adjustments. Updating and changing content to be original and localized. Adding in some local keywords that have proven to give me good results. Judging from my google analytics results. My scheduling page needs adjusted to look more like my website instead of the customer clicking a link that takes them to the Scheduling page. My website is incomplete but before I invest more time and money into it I need to focus on what my overall goals are and what changes are going to give me the results that will reach those goals. Thanks.
Kyle

Businesses are allowed to have multiple locations and there are well published methods for publishing them correctly. Yes, use the same URL, but structure pages to support each location. The guide for doing this was published years ago here:

Designing Business Location Website Pages, Part 2: Multiple Location Business - Local University

This was written by an organization run at one point by David Mihm and Mike Blumenthal - among the most respected minds in local search IMO

Didn't Googles Algorithym Change
"Possum" change some of that though

good point. if the locations are close together, Possum can either eliminate a listing or suppress the ranking.