Site URL in NAP/W for multi location business

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  • SEO
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I have a client with franchises in 6 different cities like houston, LA, dallas etc.

Google recommends to have a separate page for each location with its unique local phone number and site URL.

But can I use the main domain in citation for the primary location? Or should I use an inner URL for that as well? Because I can not optimize the main domain with the location houston in it, right?
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