Ok, so I recently analyzed over 100 affiliate sites in my niche and their ads. Initially, I was looking for loopholes in their paid keywords. But this research also gave me a good insight how to make my content plan.

My method is simple:

• I use Sersptat and SpyFu to export all of my competitors paid keywords.

• When you export data in sheets you will also be able to explore landing pages assigned to each keyword:

• As these are landings that your successful competitors use in ads, bet your wages that these are optimized for ROI and conversion.

• Analyze topics and find ideas for your content.

That's pretty much it.