How to target specific keywords?

by futureguru94 14 replies
Hello, I am new to SEO and was wondering how to target the keywords I want to rank for. For example, if i wanted to target 'Buy iphone cheap' how would I go about it? I know you have to have the keywords in your website content and also in your domain but is there any other way to target specific keywords? Say if I wanted to target 10 different keywords, how would i make sure i was ranking for all 10?

Sorry for the newb question - we all start somewhere I guess
#search engine optimization #keywords #specific #target
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  • Profile picture of the author epossolution
    First of all you have to be strategic. Find the targeted Countries and regions of Keywords. Then you should make the competitors list and analyse how they use keywords, meta description,urls etc. And make necessary changes in on-page seo if needed, after that you can target the keywords by submitting your site in high pr sites. take update regularly using analytics and plan according to it
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  • Profile picture of the author hrishivardhan
    There are many thing you can do for targeting the specific keywords

    1) Target them in meta title and description

    2) Target them in the URl

    3) Target them in the heading tags

    4) target them in a content with proper linking structure.

    5) place them in the image alter tags
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  • Profile picture of the author rediansoftware
    Just use that particular word in title and description too and than starts doing off page activities for the same word.
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  • Targeting specific keywords needs a little analysis of the market & the usage of the keywords as well. You need to check which keyword is less competitive & which is more. The location you are targeting must be less competitive so that it can help you to promote your business easily. Google Adwords is the tool that can assist you to check the keywords & to target your audience easily.
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  • Profile picture of the author akashvajpayee
    Choosing the right target keywords builds the foundation for a complete SEO campaign. If the right keywords with the maximum potential for return are not selected, the foundation of the campaign will be weak and, therefore, success is nearly impossible. Many target keywords checker tools are available you can select one of them.
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  • Profile picture of the author SEOtraveler
    Start your campaign from narrowing the keyword list down and selecting the areas you are willing to target for: run a keyword research to see how competitive the keywords are in selected regions, how much they are searched for, analyze the top performing pages for your keywords to see if it`s worth the hassle (if you can possibly outrank them in the long-run). Analyze competitors keyword usage closely as well.

    Once you have the list, you may stick to various tactics: use the keywords in URL/title/description/main content of each page, just remember that the content should look natural and not overstuffed, ideally you should focus on 2-3 keywords per page and support them contextually.
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  • Profile picture of the author luciesmazanska
    Answer: Here's a look at the most important points to target keyword.
    - Use keyword phrase at least once in the page's title
    - Use keyword phrase at least once in the page's Headline (H1 tag specifically)
    - Use keyword in Body text
    - Use in URL
    - Use in Images and image alt attributes
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  • Profile picture of the author hariandro
    You can check it keyword search volume using Google ad words and also you can check your google webmaster tools search queries.Use google keyword planner and ahref tool.
    I hope this post will helpful to you..
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  • You should read about OnPage Seo and implement that.
    It also depends on what platform you are using for building website.
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  • Profile picture of the author monica muasya
    Search engine keywords are key phrases and words in website content that make it possible for people to find your website through search engines. Keywords for search engine optimization should be able to connect searcher to your website, and for you to choose the perfect keywords you need to know how people are searching for the information or services that your website is offering. You need to make sure that your search engine optimization keywords are relevant to your target audience and well organized for use so they will be useful to your website visitors. Choose keywords that will make your website meet the needs of its potential viewers.for example is you use keyword 'contentmart' it should show all contentmart's sites be it website,freelance writing site,blog site etc
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  • Originally Posted by futureguru94 View Post

    Hello, I am new to SEO and was wondering how to target the keywords I want to rank for. For example, if i wanted to target 'Buy iphone cheap' how would I go about it? I know you have to have the keywords in your website content and also in your domain but is there any other way to target specific keywords? Say if I wanted to target 10 different keywords, how would i make sure i was ranking for all 10?

    Sorry for the newb question - we all start somewhere I guess
    To target all 10 keywords, dedicate an inner page of your site to each keyword. Then optimize that page for it's given keyword. Once the page is properly optimized, you should start building backlinks to each of the pages, using the targeted keywords (and some variations) as anchor text.
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    • Originally Posted by strategic seo services View Post

      To target all 10 keywords, dedicate an inner page of your site to each keyword. Then optimize that page for it's given keyword. Once the page is properly optimized, you should start building backlinks to each of the pages, using the targeted keywords (and some variations) as anchor text.
      As I was reading through the postings I was not seeing this information and poof here it was. I have been performing SEO for 5 years on hundreds of sites and this technique still works wonders.

      I usually try to think of Google, Yahoo, or Bing as online real estate the more you have spread your site on it the more likely people will visit your site.

      Using a different page for different keywords is the best way to rank for multiple keywords.

      I would recommend on those pages though to have a contact form or something to point them directly to a contact form or purchase page because if there are to many steps for people they usually will leave your site. I have seen it way to many times for e-Commerce websites.

      Try to make those pages informative but don't go crazy with content because when it comes to online business websites most people already know what they want and don't care too much about the content you have written at that point. That is not the case for all people but when I polled a group of people online that is basically what they have said.

      Use targeted keywords in the permalink structure, image alt-tags, meta title and description, keyword density within content on that particular page, and make sure to have inner and outer links (inner links are for pages within your website and outer are authority links that point to another website that is related to the topic of your website).

      If you use WordPress use Yoast SEO plugin to help you with some of these things.

      Make sure to create a sitemap and submit it to Google search console.

      Add Google Analytics to your website to help you analyze your traffic data.

      An advanced form of on-page is schema.org. This helps search engines understand the content on your website and helps get specific SERP pages designed like this, (E.g: https://www.screencast.com/t/LqY50jXSJ), to make your site easily understood and accessible through the search engine.

      You will not always receive what microsoft has and most don't but once authority has been built for your website I have seen the search engines perform this action after a long period of time or a short period of time (I have seen it happen in a few months or up to a year or never).
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  • Profile picture of the author dave_hermansen
    Remember that search engines rank individual pages, not whole websites. If you have ten phrases you want to target, make sure you have ten pages that target one of those specific pages. Read this article that we recently posted to our blog - How to Achieve Perfect On-Page SEO.
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  • Profile picture of the author Tony Cool
    Type your target keyword in the Google keyword tool. You are looking for two things. First, find variations of your target keyword, especially long-tail keywords. Second, look at the competition for each of those keywords. You will use this data later.

    Doing quick keyword research gives you a better idea of how difficult your keyword is and what other options you have.
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